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STR: U.S. hotel performance drops as expected in the second week of July

Oahu Island reported the highest levels of performance in all metrics during the week

STR: U.S. hotel performance drops as expected in the second week of July

U.S. HOTEL PERFORMANCE dropped in the second week of July, as expected due to a holiday calendar shift, according to STR. The performance was skewed downward due to a comparison with a non-holiday week in 2019.

STR said that performance is expected to improve for the remaining weeks of July after two consecutive weeks of lower demand around the Independence Day holiday.


Occupancy was 63.3 percent for the week ending July 9, down from 67.3 percent the week before and dropped 14.5 percent from 2019. ADR was $153.71 for the week, slightly up from $153.32 the week before and increased 15.7 percent from three years ago.  RevPAR reached $97.37 during the week down from $103.24 the week before and down 1.1 percent from 2019.

Oahu Island reported the highest levels of occupancy (86.2 percent), ADR ($315.57) and RevPAR ($271.92) among STR's top 25 markets during the week.

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Ind. Leaders Urge Congress to back American Franchise Act
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Industry leaders call on Congress to support AFA

Summary:

  • IFA led a coalition of 100+ groups urging Congress to support the American Franchise Act.
  • AAHOA, AHLA and USTA signed IFA’s letter backing the bipartisan Act.
  • Signers include 72 state associations and 33 national organizations.

THE INTERNATIONAL FRANCHISE Association led a coalition of more than 100 business, advocacy and diversity groups urging Congress to support the bipartisan American Franchise Act, H.R. 5267. Industry groups, including AAHOA, the American Hotel & Lodging Association and the U.S. Travel Association, signed the IFA-coordinated letter in support of the legislation.

The letter states that the AFA provides a clear approach to the joint-employer issue, which has left small businesses, including franchises, in uncertainty for a decade. The signers include 72 state associations and 33 national organizations, including franchisee groups.

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