Skip to content

Search

Latest Stories

STR: Steep RevPAR drops continue due to COVID-19 pandemic

Luxury resort-laden Oahu Island, Hawaii sees largest occupancy decline

ANOTHER WEEK OF RevPAR declines for the U.S. hotel industry, the new normal under the COVID-19 pandemic, according to STR. For the week ending April 11 the drop was 69.8 percent to 21 percent.

During the same week, ADR went down 45.6 percent to $74.18 and RevPAR dropped 83.6 percent to $15.61.


“There was not much of a change from last week. As we’ve noted, RevPAR declines of this severity are our temporary new normal,” said Jan Freitag, STR’s senior VP of lodging insights. “Several weeks of data also point to occupancy in the 20 percent range to be the low point, and economy hotels holding at a higher occupancy level is the pattern right now.”

The nation’s top 25 markets saw steeper declines in their aggregate score. Occupancy dropped 75.1 percent to 19.6 percent, ADR was down 51.7 percent to $81.58 and RevPAR went down 88 percent to $16.01.

Oahu Island, Hawaii, continued to see the largest decrease in occupancy, down 90.9 percent to 7.1 percent, only single-digit absolute occupancy level. The island also saw the steepest decline in RevPAR, down 94 percent to $10.26.

San Francisco/San Mateo, California, posted the largest decrease in ADR, down 62.5 percent to $107.42. Occupancy in New York was down 71.7 percent to 24.8 percent. In Seattle, occupancy dropped 70.9 percent to 20.2 percent. Each of those absolute occupancy levels were higher than the previous week, possibly due to an influx of medical workers and first responders requiring lodging in those cities.

More for you

Analyze competitive set data to boost revenue in the USA hospitality market

HotStats: Updated comp sets boost revenue

Why U.S. Hotels Must Regularly Update Their Competitive Sets

HOTELS SHOULD USE an updated competitive set to maximize revenue, control costs and maintain market position, according to HotStats. Those that fine-tune their comp sets consistently outperform others by using real-time insights to guide pricing, labor and revenue strategies.

The comp set should be reviewed at least once a year, HotStats wrote in a recent blog post.

Keep ReadingShow less
Two best friends reunite on a Days Inn trip for social media ambassador campaign

Days Inn launches $10K bestie contest

How Can You Win $10K with Days Inn’s Best Friends Contest?

WYNDHAM HOTELS & RESORTS’ Days Inn brand is launching a nationwide search to reunite five pairs of long-distance friends as brand ambassadors. The pairs, named “Days Inn-siders,” will spend a weekend highlighting a destination on the brand’s social media and receive $10,000, accommodations, flights and a daily stipend.

The initiative aligns with National Best Friends Day on June 8, and applications are open online through July 1, Wyndham said in a statement.

Keep ReadingShow less
Ameyalli Park City by Appellation resort

Appellation, Chopra launch Utah retreat

Introducing Ameyalli Park City by Appellation

APPELLATION HOTEL BRAND co-founders Charlie Palmer and Christopher Hunsberger are working with wellness expert Deepak Chopra to launch a new branded hospitality concept, “Ameyalli Park City by Appellation”, near Park City, Utah. The 78-acre retreat, set to open in 2026 in Midway, will include an 80-key hotel, a wellbeing center and multiple dining venues.

The resort will feature the Ameyalli Center of Excellence, offering health and longevity programming based on Chopra’s seven pillars of wellbeing: emotional regulation, sleep, mindfulness, movement, relationships, nutrition and laughter. Appellation will operate the property.

Keep ReadingShow less
Red Roof and Bridge partner to streamline hotel financing for U.S. owners and developers

Red Roof, Bridge to provide capital to owners

RED ROOF IS working with digital financing platform Bridge, led by Rohit Mathur as CEO, to improve access to capital for hotel owners and developers. The partnership allows Red Roof owners and operators to submit loan requests in about 10 minutes and access Bridge’s network of more than 150 lenders.

The platform provides loan terms by packaging each opportunity with data and side-by-side comparisons to support decision-making, the companies said in a joint statement.

Keep ReadingShow less