Skip to content

Search

Latest Stories

STR: Short-term rentals remain strong in February

The sector continues to outperform hotels

STR: Short-term rentals remain strong in February

FEBRUARY WAS ANOTHER strong month for short-term rentals in Miami, Nashville and Philadelphia, according to STR. Short-term rentals continued to outperform hotels in all three markets.

Miami


In Miami, short-term rental occupancy for the month reached 94.6 percent, up 5.8 percent from January. ADR was $212.23, up 16 percent month-over-month, and RevPAR was $200.75, a 22.6 percent rise.

“Miami’s short-term rental occupancy, ADR and RevPAR were its highest since February 2020,” STR said. “For comparison, February occupancy for Miami hotels came in at 65.5 percent.”

Nashville

Occupancy for short-term rentals in Nashville was 64.1 percent, up 21.2 percent from January. ADR was $89.61, down 0.6 percent, and RevPAR was $57.42, up 20.4 percent.

“Nashville’s short-term rental occupancy was its highest for any month since November 2019, while RevPAR was the highest since November 2020. Hotel occupancy in the market was lower in comparison, at 38.7 percent,” STR said.

Philadelphia

In Philadelphia, the sector saw occupancy at 52.3 percent in February, up 10.1 percent monthly. ADR was $161.06, down 0.1 percent, and RevPAR was $84.29, up 10.2 percent.

“Philadelphia short-term rental ADR was its lowest since May. The market’s hotel occupancy was 41.2 percent,” STR said.

The three markets are an expansion of STR’s original pilot study on monitoring the short-term rental party. It includes both multifamily and single-family short-term rentals.

More for you

Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

Keep ReadingShow less