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STR: Occupancy up some in week ending Dec. 5

Thanksgiving holiday provided a boost to performance

OCCUPANCY FOR U.S. hotels rose slightly in the first week of December, according to STR. Timing and the Thanksgiving holiday weekend may have played a role in that uptick.

For the week of Dec. 5, occupancy was 37.4 percent, up from 36.2 percent the previous week and down 37.9 percent from the same time the year before. ADR was $86.21 compared to $92.49 the previous week, a 33.1 percent decline year over year. RevPAR was $32.23, down from $33.49 on a weekly basis and down 58.4 percent year over year.


“With slightly higher demand after Thanksgiving, occupancy improved after several weeks of lowering levels. With a tougher year-over-year comparable, however, the country’s RevPAR decline was its worst since late June.”

STR’s top 25 markets together saw lower occupancy than the national average at 35.1 percent and higher ADR at $91.43. The highest occupancy level was seen in Tampa/St. Petersburg, Florida, with 46.1 percent.

Markets with the lowest occupancy levels for the week included Minneapolis/St. Paul, Minnesota-Wisconsin, with 24.5 percent and Oahu Island, Hawaii, at 21.2 percent.

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Peachtree Group Surpasses $2 B in U.S. Hotel Developments

Peachtree hits $2B in nationwide hotel developments

Summary:

  • Peachtree’s hotel development portfolio exceeds $2 billion nationwide.
  • Its largest project this year, Embassy Suites Gulf Shores, has 257 suites.
  • It has 11 hotels open, four under construction, three planned in Opportunity Zones.

PEACHTREE GROUP’S HOTEL development portfolio exceeded $2 billion nationwide despite high interest rates, rising construction costs and tighter credit conditions. Its largest project this year, the eight-story Embassy Suites by Hilton Gulf Shores Beach Resort in Alabama, includes 257 suites overlooking the Gulf Coast.

In Dallas, construction teams topped out the dual-branded AC and Moxy by Marriott Uptown, Peachtree’s tallest hotel at 19 stories in the city’s Uptown submarket, Peachtree said in a statement. The project, set to open in summer 2026, will add 264 rooms.

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