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STR: Occupancy up some in week ending Dec. 5

Thanksgiving holiday provided a boost to performance

OCCUPANCY FOR U.S. hotels rose slightly in the first week of December, according to STR. Timing and the Thanksgiving holiday weekend may have played a role in that uptick.

For the week of Dec. 5, occupancy was 37.4 percent, up from 36.2 percent the previous week and down 37.9 percent from the same time the year before. ADR was $86.21 compared to $92.49 the previous week, a 33.1 percent decline year over year. RevPAR was $32.23, down from $33.49 on a weekly basis and down 58.4 percent year over year.


“With slightly higher demand after Thanksgiving, occupancy improved after several weeks of lowering levels. With a tougher year-over-year comparable, however, the country’s RevPAR decline was its worst since late June.”

STR’s top 25 markets together saw lower occupancy than the national average at 35.1 percent and higher ADR at $91.43. The highest occupancy level was seen in Tampa/St. Petersburg, Florida, with 46.1 percent.

Markets with the lowest occupancy levels for the week included Minneapolis/St. Paul, Minnesota-Wisconsin, with 24.5 percent and Oahu Island, Hawaii, at 21.2 percent.

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Hunter Hotel Advisors Rebrands With Simpler Identity, Logo

Hunter rebrands toward simplicity

Summary:

  • Hunter is rebranding with a simplified name and updated visual identity.
  • The Atlanta-based firm was founded in 1978 by Bob Hunter.
  • The company surpassed $1 billion in hotel sales with 76 transactions as of mid-November.

HUNTER ADVISORS UNVEILED a rebrand to reflect its growth and long-term plans in hotel-investment advisory. The update shortens the name, revises the visual identity and unifies the brand across the firm and the annual Hunter Hotel Investment Conference.

The evolution, in development since 2024, includes the launch of hunteradvisors.co and hunterconference.co, unifying the firm’s advisory and conference platforms. Founded in 1978, the company has advised hotel owners and investors for nearly five decades.

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