STR: Las Vegas set to achieve record hotel ADR on Super Bowl weekend

Miami set the record for Super Bowl ADR and RevPAR levels in 2020

Best Las Vegas Hotels 2024
Las Vegas is expected to see a record-setting hotel ADR of $573 from Feb. 9 to 11 for Super Bowl weekend, according to STR. The market also expects an 87.9 percent occupancy rate from Friday to Sunday night, RevPAR projected to reach $504.

LAS VEGAS HOTEL ADR is anticipated to reach $573 during February 9-11, setting a record for any Super Bowl weekend, according to STR. The research firm also foresees an 87.9 percent occupancy rate for the market from Friday to Sunday night, translating to a RevPAR of $504.

Miami set records for the highest Super Bowl ADR and RevPAR in 2020, STR said. However, a significant difference lies in size: Las Vegas, the largest U.S. market with 393 hotels and 172,707 rooms, has more than double Miami’s room inventory.

“The Super Bowl’s unique volume of demand, driven by not only the game but the leadup festivities, as well as the attractions Las Vegas has to offer, is the perfect recipe to drive record-breaking prices,” said Chris Klauda, STR’s senior director of market insights. “While the F1 Vegas Grand Prix impact was the greatest on and around the Las Vegas Strip, the reach and impact of Super Bowl LVIII will spread to areas well beyond the Strip.”

In contrast, the Formula One Vegas Grand Prix in November 2023 achieved an ADR of $502, resulting in a RevPAR of $390 across Thursday to Saturday.

Last year, the Super Bowl elevated both the ADR and RevPAR in the host city of Phoenix.