THE REVPAR OF hotels in Phoenix is forecasted to reach $419 for Super Bowl weekend of February 10-12, the second-highest level for the event, according to STR. As the city also hosts Phoenix Open this week, the Friday through Sunday night occupancy may touch 94 percent and ADR to hit $445.
According to STR, a unique volume of demand would push occupancy slightly higher than Phoenix’s last host year in 2015 (93.7 percent) even though supply increased by 11.7 percent this year. The ADR level would rank third among host markets behind Miami in 2020 and San Francisco in 2016.
“Phoenix’s jump in RevPAR during its last Super Bowl host year was staggering, and this time around will be no different with big-time growth contribution from both occupancy and ADR,” said Isaac Collazo, STR’s vice president of analytics. “Demand speaks for itself, especially with consumer behavior around the event free of pandemic concerns—unlike the last two Super Bowls. Phoenix’s ADR situation has different influences than recent host markets given inflation and having less upper-tier supply than a Los Angeles or Miami.”
The overall Phoenix market comprises 544 hotels with 70,488 rooms.
“The Super Bowl rarely disappoints for the host hotel industry, but the impact is greater in markets like Phoenix because of an overlap with peak season in the destination as well as a more modest ADR baseline than other major metros,” added Collazo.
Last year, Super Bowl boosted host city Los Angeles‘ ADR and RevPAR.