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STR: Las Vegas set to achieve record hotel ADR on Super Bowl weekend

Miami set the record for Super Bowl ADR and RevPAR levels in 2020

STR: Las Vegas set to achieve record hotel ADR on Super Bowl weekend

LAS VEGAS HOTEL ADR is anticipated to reach $573 during February 9-11, setting a record for any Super Bowl weekend, according to STR. The research firm also foresees an 87.9 percent occupancy rate for the market from Friday to Sunday night, translating to a RevPAR of $504.

Miami set records for the highest Super Bowl ADR and RevPAR in 2020, STR said. However, a significant difference lies in size: Las Vegas, the largest U.S. market with 393 hotels and 172,707 rooms, has more than double Miami's room inventory.


“The Super Bowl’s unique volume of demand, driven by not only the game but the leadup festivities, as well as the attractions Las Vegas has to offer, is the perfect recipe to drive record-breaking prices,” said Chris Klauda, STR’s senior director of market insights. “While the F1 Vegas Grand Prix impact was the greatest on and around the Las Vegas Strip, the reach and impact of Super Bowl LVIII will spread to areas well beyond the Strip.”

In contrast, the Formula One Vegas Grand Prix in November 2023 achieved an ADR of $502, resulting in a RevPAR of $390 across Thursday to Saturday.

Last year, the Super Bowl elevated both the ADR and RevPAR in the host city of Phoenix.

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Choice Hotels Report $180M in Global Performance Gains

Choice clocks $180M in global gains

Summary:

  • Choice Q3 net income rose to $180 million from $105.7 million.
  • Weaker government and international demand slowed U.S. growth.
  • Full-year U.S. RevPAR forecast lowered to -2 to -3 percent.

Choice Hotels International reported third-quarter net income of $180 million, up from $105.7 million a year earlier, driven by international business growth. Global RevPAR rose 0.2 percent year over year, with 9.5 percent growth internationally offsetting a 3.2 percent decline in U.S. RevPAR.

The U.S. decline was due to weaker government and international inbound demand, Choice said. The company lowered its full-year U.S. RevPAR forecast to -2 to -3 percent, from the previous 0 to -3 percent.

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