Skip to content

Search

Latest Stories

STR: Columbus Day boosted U.S. hotel performance

Occupancy, ADR reach highest point since late summer

STR: Columbus Day boosted U.S. hotel performance

U.S. HOTEL PERFORMANCE rose to a level similar to late summer for the week ending Oct. 9, backed by the long Columbus Day weekend, according to STR.

The occupancy level was the highest since the week ending Aug. 14 at 63.9 percent, a 9.6 percent drop from the same period in 2019. It was 61.7 percent a week ago.


ADR came in higher than every week since the one ending Aug. 21, again due to Columbus Day, at $134.63 for the week, a 2.4 percent increase from two years ago during the same period. It also increased from $130.87 reported a week ago.

RevPAR increased to $86.02 during the week under review from $80.78 but was reduced by 7.4 percent from 2019.

None of the top 25 markets recorded an occupancy increase over 2019 during the week. However, Tampa came closest to its 2019 comparable at 66.8 percent, a 3.5 percent drop from two years ago. Driven by ADR, the market reported the largest RevPAR increase, 12.2 percent to $91.67 when compared to 2019.

The largest ADR increase was reported by Miami, up 22.2 percent to $186.78 when compared to two years ago. Oahu Island, Hawaii, experienced the steepest occupancy decline from 2019 levels, dropping 45.1 percent to 46.9 percent.

The largest RevPAR deficits were in San Francisco/San Mateo, which dropped by 61.3 percent to $93.03 and Oahu Island, down 50.7 percent to $98.83.

More for you

Marriott Outdoor Collection

Marriott unveils 'Outdoor Collection'

Summary:

  • Marriott launches Outdoor Collection and Bonvoy Outdoors platform.
  • First two brands are Postcard Cabins and Trailborn Hotels.
  • Platform features 450+ hotels, 50,000 homes and activities.

MARRIOTT INTERNATIONAL RECENTLY launched the brand “Outdoor Collection by Marriott Bonvoy” and introduced “Marriott Bonvoy Outdoors,” a digital platform that lets travelers plan trips by destination or activity. The first two brands in the Outdoor Collection are Postcard Cabins and Trailborn Hotels.

Keep ReadingShow less
Peachtree adds six hotels to its third-party management platform
Photo credit: Peachtree Group

Peachtree picked to manage six hotels

Summary:

  • Peachtree adds six hotels to third-party platform.
  • Five are owned by La Posada Group, one by Decatur Properties.
  • Third-party portfolio totals 42 hotels.

PEACHTREE GROUP’S HOSPITALITY management division added six hotels to its third-party management platform. Five are owned by La Posada Group LLC and one by Decatur Properties Holdings.

Keep ReadingShow less
Extended-stay hotel performance in the U.S. shows declines in occupancy, ADR, and RevPAR in August 2025

Report: Extended-stay metrics fall in August

Summary:

  • The Highland Group: Extended-stay occupancy, RevPAR and ADR declined in August.
  • Room revenue rose 0.4 percent, while demand increased 2.2 percent.
  • August marked the second time in 47 months that supply growth exceeded 4 percent.

U.S. EXTENDED-STAY OCCUPANCY fell 2.1 percent in August, its eighth consecutive monthly decline, while ADR declined 1.8 percent and RevPAR dropped 3.9 percent for the fifth consecutive month, according to The Highland Group. However, total extended-stay room revenue rose 0.4 percent year over year.

Keep ReadingShow less
AHLA Foundation scholarships

AHLA Foundation awards $710K in scholarships

Summary:

  • AHLA Foundation distributed $710,000 in scholarships to 246 students.
  • Nearly 90 percent of recipients come from underrepresented communities.
  • The foundation funds students pursuing education and careers in the lodging sector.

AHLA FOUNDATION DISTRIBUTED $710,000 in academic scholarships to 246 students at 64 schools nationwide for the 2025–2026 academic year. Nearly 90 percent of recipients are from underrepresented communities, reflecting the foundation’s focus on expanding access to hospitality careers.

Keep ReadingShow less
Congressional deadlock shutters government
Photo by Kevin Dietsch/Getty Images

Congressional deadlock shutters government

Summary:

  • The U.S. government shut down at midnight after Congress failed to agree on funding.
  • About 750,000 federal employees will be furloughed daily, costing $400 million.
  • Key immigration and labor programs are halted.

THE FEDERAL GOVERNMENT shut down at midnight after Republicans and Democrats failed to agree on funding. Disputes over healthcare subsidies and spending priorities left both sides unwilling to accept responsibility.

Keep ReadingShow less