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STR: Columbus Day boosted U.S. hotel performance

Occupancy, ADR reach highest point since late summer

STR: Columbus Day boosted U.S. hotel performance

U.S. HOTEL PERFORMANCE rose to a level similar to late summer for the week ending Oct. 9, backed by the long Columbus Day weekend, according to STR.

The occupancy level was the highest since the week ending Aug. 14 at 63.9 percent, a 9.6 percent drop from the same period in 2019. It was 61.7 percent a week ago.


ADR came in higher than every week since the one ending Aug. 21, again due to Columbus Day, at $134.63 for the week, a 2.4 percent increase from two years ago during the same period. It also increased from $130.87 reported a week ago.

RevPAR increased to $86.02 during the week under review from $80.78 but was reduced by 7.4 percent from 2019.

None of the top 25 markets recorded an occupancy increase over 2019 during the week. However, Tampa came closest to its 2019 comparable at 66.8 percent, a 3.5 percent drop from two years ago. Driven by ADR, the market reported the largest RevPAR increase, 12.2 percent to $91.67 when compared to 2019.

The largest ADR increase was reported by Miami, up 22.2 percent to $186.78 when compared to two years ago. Oahu Island, Hawaii, experienced the steepest occupancy decline from 2019 levels, dropping 45.1 percent to 46.9 percent.

The largest RevPAR deficits were in San Francisco/San Mateo, which dropped by 61.3 percent to $93.03 and Oahu Island, down 50.7 percent to $98.83.

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hihotels Adds 3 New Properties to Its Portfolio

Hihotels adds 3 properties to portfolio

Summary:

  • Hihotels added three properties: two independent hotels and one franchised conversion.
  • Its standards are tailored to each property and market, supporting franchisee retention.
  • One owner said the brand provides national resources while maintaining independence.

HIHOTELS BY HOSPITALITY International added three properties to its portfolio, including two independent hotels and one franchised conversion. The company touts standards aimed at franchisee retention.

The properties are Scottish Inns & Suites in Forney, Texas; Downtowner Inns & Suites in Humble, Texas; and Red Carpet Inn & Suites in Bellmawr, New Jersey.

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