“This evolution is about who we are, who we’ve always been and where we’re going,” said Teague Hunter, Hunter’s president and CEO. “We’re becoming more of who we already are—visually, strategically and culturally—while staying grounded in the family values that built the firm.”
The rebrand aligns Hunter’s advisory platform and conference, reinforcing its mission to connect hotel owners and investors from Wall Street to Main Street. As part of the launch, Hunter released a brand video telling the firm’s story.
Lee Hunter, Hunter Advisors’ chief operating officer and Hunter Conference chairman, said Hunter has always been a relationship-driven, family business.
“As the firm has grown nationally, it is important that our brand fully reflects both our scale and our roots,” he said. “This evolution brings everything together under one clear identity while staying true to what has always set Hunter apart.”
With a national platform, advisory practice and industry investment conference, Hunter enters 2026 with a brand that reflects its position and goals. The company also surpassed $1 billion in hotel sales with 76 transactions as of mid-November and expected about 47 more deals totaling $500 million before year-end, most secured with non-refundable deposits, according to Hotel Realtor.
“This is about carrying our legacy forward responsibly—honoring where we came from while positioning Hunter for the next generation of owners, investors and leaders,” said Teague.
Sarah Moss, Hunter’s chief of staff, said the process ensured every touchpoint, from advisory work to the conference, reflects how the firm serves clients and each other.
“The new brand gives us a stronger platform to support our people, our partners and our long-term growth,” she said.
In December, Hunter facilitated the sale of two Aloft hotels in Plano and Frisco, Texas, totaling 272 rooms, 136 at each location, in a single transaction.
