AHLA: American hotels will benefit from the updates
By Vishnu Rageev RJun 15, 2023
THE U.S. SMALL Business Administration has released new Paycheck Protection Program eligibility guidelines with input from the American Hotel & Lodging Association and hotel owners nationwide. American hotels will benefit from an update to the PPP, AHLA said in a statement.
The update clarifies that hotel owners who utilized third-party management companies and participated in PPP are now eligible for loan forgiveness on payroll expenses paid through a management company, according to AHLA. The announced changes will guarantee proper adjudication for hotels facing improper loan forgiveness denials and protect those whose loans have already been forgiven, it said.
“AHLA heard from numerous hoteliers who were being denied PPP loan forgiveness due to their use of the common owner/management company operational model,” said Chip Rogers, AHLA president and CEO. “This ran counter to the stated purpose of the program and put the bulk of hotel-related PPP loan forgiveness at risk. We are proud of the crucial work AHLA’s government affairs team did in advocating for SBA and Congress to correct this issue, and we applaud the Biden administration for making this important update to the program’s guidelines.”
During the depths of the pandemic, PPP played a role in ensuring the survival of the hotel industry.
AHLA said it advocated for several provisions during the program's rollout to ensure eligibility for the majority of the hotel industry.
“These provisions included affiliation rule waivers and a per-property evaluation of employee counts for qualification purposes,” AHLA said.
In a recent development, Dilawar Syed's appointment as the deputy administrator of the SBA has been confirmed by Congress, filling a position that had been vacant since 2018. This bipartisan Senate confirmation brings optimism to hotel owners, as Syed's track record of advocating for underserved entrepreneurs and scaling companies is seen as a positive boost.
Currently serving as a State Department special representative for commercial and business affairs, Dilawar Syed brings expertise in software and artificial intelligence technology, hailing from a South Asian background.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Asian Media
Group USA Inc. and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.