Skip to content

Search

Latest Stories

SBA issues new PPP eligibility guidelines

AHLA: American hotels will benefit from the updates

SBA issues new PPP eligibility guidelines

THE U.S. SMALL Business Administration has released new Paycheck Protection Program eligibility guidelines with input from the American Hotel & Lodging Association and hotel owners nationwide. American hotels will benefit from an update to the PPP, AHLA said in a statement.

The update clarifies that hotel owners who utilized third-party management companies and participated in PPP are now eligible for loan forgiveness on payroll expenses paid through a management company, according to AHLA. The announced changes will guarantee proper adjudication for hotels facing improper loan forgiveness denials and protect those whose loans have already been forgiven, it said.


“AHLA heard from numerous hoteliers who were being denied PPP loan forgiveness due to their use of the common owner/management company operational model,” said Chip Rogers, AHLA president and CEO“This ran counter to the stated purpose of the program and put the bulk of hotel-related PPP loan forgiveness at risk. We are proud of the crucial work AHLA’s government affairs team did in advocating for SBA and Congress to correct this issue, and we applaud the Biden administration for making this important update to the program’s guidelines.”

During the depths of the pandemic, PPP played a role in ensuring the survival of the hotel industry.

AHLA said it advocated for several provisions during the program's rollout to ensure eligibility for the majority of the hotel industry.

“These provisions included affiliation rule waivers and a per-property evaluation of employee counts for qualification purposes,” AHLA said.

In a recent development, Dilawar Syed's appointment as the deputy administrator of the SBA has been confirmed by Congress, filling a position that had been vacant since 2018. This bipartisan Senate confirmation brings optimism to hotel owners, as Syed's track record of advocating for underserved entrepreneurs and scaling companies is seen as a positive boost.

Currently serving as a State Department special representative for commercial and business affairs, Dilawar Syed brings expertise in software and artificial intelligence technology, hailing from a South Asian background.

More for you

G6 Hospitality Launches 24/7 Guest Support From August 1
Photo credit: G6 Hospitality

G6 launching 24x7 guest support on Aug. 1

Summary:

  • G6 Hospitality will launch 24x7 guest support on Aug. 1, expanding the current 18-hour window.
  • Escalations from phone, email and social media will be handled promptly by trained staff.
  • The service supports G6’s tech and service investments, including the AI-powered My6 app.

G6 HOSPITALITY, PARENT of Motel 6 and Studio 6, will launch a 24x7 customer support service for guests starting Aug. 1. The service extends the previous 18-hour window to full-day availability via phone, email and social media.

Keep ReadingShow less
U.S. travelers using mobile devices to book independent boutique hotel stays with personalized offers and smart tech in 2025

Study: Personalization boosts independent hotel bookings

Summary:

  • Around 95 percent of U.S. travelers are more likely to book independent hotels with personalized offers, according to TakeUp.
  • 59 percent plan more travel in 2025, with 78 percent favoring weekend getaways and 65 percent domestic trips.
  • Top booking deterrents are few reviews at 39 percent, unclear cleanliness or quality at 38 percent and inflexible cancellations at 29 percent.

PERSONALIZED OFFERS BASED on interests would make 95 percent of U.S. travelers more likely to book at an independent hotel, according to TakeUp, a revenue management platform for independent hotels. About 85 percent are open to technologies such as smart check-in, recommendations and AI-based pricing.

Keep ReadingShow less
Chart showing decline in U.S. extended-stay hotel occupancy and RevPAR in May 2025

Report: May fifth month for drop in extended-stay occupancy

Summary:

  • Extended-stay occupancy fell 2.2 percent in May, the fifth straight monthly decline; ADR and RevPAR also dropped for a second consecutive month.
  • May marked 44 straight months of supply growth for the segment at 4 percent or less, with annual growth below the 4.9 percent long-term average.
  • Extended-stay room revenues rose 0.5 percent, while total industry revenue grew 0.9 percent, led by segments with little extended-stay supply.

EXTENDED-STAY HOTEL occupancy fell 2.2 percent in May, the fifth consecutive monthly decline, exceeding the 0.7 percent drop reported for all hotels by STR/CoStar, according to The Highland Group. Extended-stay occupancy was 10.5 percentage points above the total hotel industry, at the lower end of the long-term average premium range.

Keep ReadingShow less
Auro Hotels Showcases India Culture at TCMU Exhibit

Auro unveils 'India Cultural Corner' for children

Summary:

  • Auro Hotels opened the India Cultural Corner, where children can check in and explore Indian culture at The Children's Museum of the Upstate.
  • Families can engage with community art, activities and storytelling about daily life in India.
  • The exhibit runs through May 2026, offering interactive learning on Indian culture.

AURO HOTELS RECENTLY opened the India Cultural Corner at The Children's Museum of the Upstate in Greenville, South Carolina, offering a look into Indian stories for American families. The exhibition, held at The Grand Geo Hotel and running through May 2026, includes a hotel desk where children can check in and explore Indian culture through interactive activities.

Keep ReadingShow less
U.S. Firms Lose $2.4 Trillion by Skimping on Business Travel

Report: Business travel gaps cost U.S. firms $2.4T

Summary:

  • U.S. companies risk losing more than $2.4 trillion in sales due to underinvestment in business travel, says GBTA.
  • An 8.3 percent T&E increase could drive a 6 percent sales gain, despite post-COVID virtual meeting tools.
  • Current T&E spending is $294 billion—$24 billion short of the $319.1 billion needed for peak profitability.

U.S. COMPANIES ARE missing more than $2.4 trillion in potential sales due to underinvestment in business travel, according to a Global Business Travel Association report. Despite a post-pandemic rebound, travel and entertainment spending remains $66 billion below 2019 levels.

Keep ReadingShow less