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Sapphero eyes six pilgrimage markets

Move follows hotel signings in Kevadia and Alibaug

Sapphero Resorts

Sapphero Hotels is exploring management partnerships with independent hotel owners in six Indian pilgrimage destinations.

Photo credit: Sapphero Hotels
  • Sapphero eyeing Ujjain, Ayodhya and Varanasi.
  • Kevadia hotel and Alibaug resort to open in 2027.
  • Model targets independent hotel owners.

SAPPHERO HOTELS IS exploring management partnerships with independent hotel owners in six Indian pilgrimage destinations: Ujjain, Ayodhya, Dwarka, Somnath, Vrindavan and Varanasi. The company aims to expand its management portfolio and strengthen its presence in India’s spiritual tourism market.

The plan builds on Sapphero’s presence in Maharashtra and Gujarat and follows signings for a 48-room hotel near Kevadia, Gujarat, and a resort near Varsoli Beach in Alibaug, Maharashtra, the company said in a statement. Both properties are scheduled to open in 2027. Sapphero cited growing interest in spiritual tourism across India as a factor behind its expansion plans.


The proposed partnerships would combine local market knowledge with Sapphero’s hotel management, structured operations, and sales and marketing support. The company aims to work with independent owners seeking professional management to improve operations and grow their properties.

“This Diwali, as we celebrate new beginnings and prosperity, we look forward to building meaningful partnerships with independent hoteliers across India’s spiritual destinations,” said Shamitav Jana, Sapphero CEO. “Our vision is to create value through professionally managed hospitality experiences while helping properties realize their growth potential.”

Founded in 2019, Sapphero is operated by Surat-based Sapphero Hospitality LLP, whose designated partners are Jana and Divya Grover Jana, according to corporate registry records. The company manages hotels for property owners under management contracts and has a presence in Shirdi, Gir and Jamnagar. It has said it aims to triple the number of keys under management.

Separately, NILE Hospitality founder and CEO Vikram Singh Chauhan told Asian Hospitality how the company builds trust with hotel owners, works with global brands and is expanding in India.

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