Skip to content

Search

Latest Stories

Report: Most hospitality company boards behind on diversity

White men remain majority of top execs even as women and minorities gain

Report: Most hospitality company boards behind on diversity

IF CHANGE COMES from the top, the hospitality industry is due for some change, starting on the boards of publicly traded companies. A new report from The Castell Project, a not-for-profit that promotes women in the industry, that change is coming in the form of greater diversity.

The project’s “Diversity of Hospitality Industry Public Company Boards 2021” report includes data on hospitality industry public company boards compared to statistics from its 2020 Women on Boards Gender Diversity Index. It uses public 10-K filings and internet searches of individual board members and executives from more than 31 companies over five years to track representation by women, black and Asian board members.


“The pressure to diversify boards by both race and gender is likely to intensify,” said Peggy Berg, chair, Castell Project, Inc.  “Currently, it is easier for boards to be gender diverse than racially diverse.  Women are 51 percent of the U.S. population, while black people account for 13 percent.  However, more than 40 percent of the U.S. population identifies as ‘other-than white,’ and the ratio is growing.  Although social consciousness may play a role, the compelling case is to align the makeup of corporate boards with the industry’s diverse marketplace and talent pool.”

The report found that white men remained the majority on most board even during years when women and black people made the most gains. Women made up 23 percent of board members for the companies and only 11 of the 31 boards included black representation. While inclusion of both black and female members peaked in 2019, it stalled in 2020.

Also, the three largest companies in the sample had the most gender-diverse boards and the largest companies on the Russell 3000 Index have made more progress on board gender diversity than smaller companies.

Most chairmanships on the boards are not held by women or blacks, according to the report, with only three black chairs and one female chair in the sample. Founders or sons of founders are chairs or directors on the boards of 19 of the 31, 61 percent, of the boards.

“Benchmarking where we stand as an industry encourages progress,” Berg said.  “While the pandemic created additional hurdles for women and minority hospitality workers, we seem to be moving in the right direction overall.  Momentum will grow for corporate boards that better relate to the actual market.  We will get there.”

The Castell Project also recently announced plans to expand its Castell@College program that invites female executives share their professional experiences with students in college level hospitality programs. The organization also provides a networking and mentoring program for women who are nominated for it, and awards The Castell Award to women who stand out in furthering diversity in the industry.

More for you

Choice Hotels campaigns

Choice launches campaigns for extended-stay brands

Summary:

  • Choice launched two campaigns to boost bookings across its four extended-stay brands.
  • Based on guest feedback, the campaigns focus on efficiency, cleanliness, value and flexibility.
  • They will run through 2026 across social media, Connected TV, digital display and online video.

CHOICE HOTELS INTERNATIONAL launched two marketing campaigns to increase brand awareness and bookings across its four extended-stay brands. The "Stay in Your Rhythm" campaign promotes all four brands by showing how guests can maintain daily routines, while "The WoodSpring Way" highlights the service WoodSpring Suites staff provide.

Keep ReadingShow less
Hotel industry leaders unite at AHLA Summit to support trafficking survivors
Photo credit: AHLA Foundation

AHLA Foundation hosts human trafficking summit

Summary:

  • AHLA Foundation held its No Room for Trafficking Summit and announced Survivor Fund grantees.
  • The summit featured expert panels and sessions on survivor employment and trafficking prevention.
  • Since 2023, the program has awarded more than $2.35 million to 27 organizations.

AHLA FOUNDATION RECENTLY held its annual “No Room for Trafficking Summit” to advance practices and reinforce the industry's commitment to addressing human trafficking through collaboration, education and survivor support. It also announced the 2025–2026 NRFT Survivor Fund grants, which support organizations providing services and resources for survivors.

Keep ReadingShow less
Fed interest rate July
Photo credit: Chip Somodevilla/Getty Images

Fed holds rates steady despite Trump pressure

Summary:

  • The Federal Reserve held interest rates steady and gave no signal of a September cut.
  • Developers and brokers are calling for lower borrowing costs to unlock supply and revive stalled deals.
  • The Fed’s decision followed surprise news that the U.S. economy grew 3 percent in Q2.

THE FEDERAL RESERVE held its key interest rate steady and gave no indication of a cut in September, despite growing pressure from President Trump and his Fed appointees, USA Today reported. The July 30 decision keeps the Fed’s benchmark rate at 4.25 percent to 4.5 percent for a fifth straight meeting.

Keep ReadingShow less
BWH Hotels expands with AI-driven strategy and outdoor lodging focus

BWH sticks to growth plan despite headwinds

Summary:

  • BWH Hotels is staying the course on long-term growth, investing in AI and developer support.
  • A new insurance program has saved some BWH hoteliers $50,000 to $60,000 annually.
  • It aims to reach 5,150 hotels in five years, with 300 deals signed last year and 200-plus in the pipeline.

BWH HOTELS IS maintaining its long-term growth strategy despite market uncertainties, with President and CEO Larry Cuculic citing momentum across core markets. The company is investing in AI, supporting developers and focusing on long-term goals.

Keep ReadingShow less
Amex GBT & Chooose Launch Hotel Emissions Tracker

Amex GBT, Chooose to launch hotel emissions tracker

Summary:

  • Amex GBT and Chooose are launching a hotel emissions tracking tool to calculate users’ Hotel Carbon Measurement Initiative reporting requirements.
  • Emissions data in Amex GBT’s Global Trip Record and Data Lake ensures consistency across travel programs.
  • In January, Finland-based Bob W found hotel carbon emissions are five times higher than HCMI estimates.

SOFTWARE FIRMS AMERICAN Express Global Business Travel and Chooose are launching a hotel emissions tracking tool in the third quarter of 2025. The new tool, integrated into Amex GBT’s platforms, will provide standardized hotel emissions data to calculate users’ Hotel Carbon Measurement Initiative reporting requirements.

Keep ReadingShow less