RED ROOF IS continuing its Room in Your Heart campaign that offers guests discounts while donating money to a specific charity. This time the charity is the United Way’s 211, a free, confidential medical services referral and information helpline and website.
Under the new RIYH program running through Feb. 28, as in prior iterations of the campaign, when a guest staying at a participating property receive a 15 percent discount on their stay while 5 percent of revenues from it will go to 211 and United Way. Red Roof’s brands include Red Roof Inn, Red Roof PLUS+, HomeTowne Studios by Red Roof and The Red Collection.
“Our Room in Your Heart purpose-driven initiative has had a major impact in supporting diverse groups and the individuals they serve, and United Way and 211 support so many in need of assistance, especially at this time,” said Marina MacDonald, Red Roof’s chief marketing officer. “Room in Your Heart will help to support United Way to bring more awareness and donations to ensure the information helpline continues to benefit a wide variety of communities across the country.”
The 211 service, available by calling 211 from a phone or visiting 211.org, provides crisis and emergency counseling, disaster assistance, food, health care and insurance assistance, stable housing and utilities payment assistance, employment services, veteran services and childcare and family services. Last year, the network responded to more than 20 million requests for assistance across the U.S. It is available to more than 96 percent of the U.S. and most of Canada.
“United Way and 211 are a lifeline for those in need, this year more than ever,” said Suzanne McCormick, U.S. president for United Way Worldwide. “In the wake of COVID-19, calls to 211 have surged up to 400 percent of regular call volume. Partnering with Red Roof and their purpose program, Room in Your Heart, will enable us to assist more callers in times of crisis.”
Organizations benefitting from previous RIYH campaigns include Flying Horse Farms, the Freedom Alliance and the Thurgood Marshall College Fund.