- Hilton unveils new India campaign featuring Deepika Padukone.
- The 2025 campaign generated more than 11 billion views.
- The campaign reflects Hilton's expansion in India.
HILTON WORLDWIDE HOLDINGS unveiled a new phase of its “It Matters Where You Stay” campaign in India, featuring Deepika Padukone. The campaign runs across social media, digital and outdoor platforms as part of a year-long program.
Filmed at Conrad Bengaluru, the campaign highlights the role of hospitality in the travel experience, Hilton said in a statement. It shows how Hilton's team members, technology, spaces and the Hilton Honors loyalty program support guests while away from their daily routines.
The campaign debuted in 2025 and generated more than 11 billion views across digital and social channels, the statement said.
"People often think about travel in terms of destinations, but for us, it's the hospitality—the stay—that makes the trip possible. A Hilton stay helps our guests make the most of why they came," said Mark Weinstein, Hilton's chief marketing officer and head of luxury brands. "Travel is exciting, but it can also be demanding. When travel takes people away from their routines, the stay becomes even more important. Our team members ensure everything is taken care of, giving guests the comfort and confidence to focus on what truly matters and turning everyday moments into expressions of confidence and playfulness."
Weinstein said Padukone brings that feeling to life in the campaign, capturing the ease that comes when everything simply works.
The campaign features an original soundtrack by Mikey McCleary, creative direction by Nadia Marquard Otzen and choreography by Shay Latukolan, the statement said.
"The campaign felt true to the experience of staying with Hilton," Padukone said. "When you feel comfortable and looked after, you stop overthinking and can simply be yourself. That sense of ease gave us the freedom to have fun with the creative."
The campaign also reflects Hilton' expansion in India, where it aims to grow its portfolio to 400 operating hotels in the coming years, the statement said.
Hilton will open nine hotels in the U.S. and India in the third quarter, including three in the U.S. and six in India. It also launched its Spark brand in India with two hotels in Bengaluru and Goa, marking the brand's Asia-Pacific debut.
