Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
OYO HOTELS AND Homes plans to layoff and furlough “a certain number of employees” in the U.S. in response to the economic shutdown resulting from the COVID-19 pandemic. However, it will not make any cuts to its staff in India until that country’s lockdown is over, keeping a promise it made to the Indian government.
OYO founder and group CEO Ritesh Agarwal announced the furloughs in a video message and letter to employees and all other stakeholders on April 8. He said the company’s revenue has dropped 50 to 60 percent.
“The economic impact brought by Coronavirus is dramatic and has impacted every industry I can imagine. However, I cannot imagine any other industry that is worse affected from our industries of travel, tourism and hospitality,” Agarwal said.
The pandemic comes at a “unique time” for the company, he said. In January, OYO underwent a large restructuring, but Agarwal said they intended to do “no or negligible layoffs” or furlough employees as part of that restructuring.
“But at the same time, it is important for me and our leadership team to ensure that we make the right decisions required for the long-term success as well as what is right for the long-term cash runway for the company,” Agarwal said. “Given that, a significant number of OYOpreneurs across the world are being placed on temporary leaves or furloughs of a minimum of 60 to 90 days and the details of these will be made available from human resources teams of your respective countries.”
Agarwal previously agreed to forego his entire salary for the rest of 2020. The company also created the OYO Welfare Fund to help employees at OYO properties and partner companies affected by the COVID-19 pandemic.
Money from the India-based company’s Welfare Fund, to which OYO owners and employees donate, also will go to help communities surrounding OYO hotels. The company will donate $3.5 million to the fight against the coronavirus that causes COVID-19.
The company announced on March 24 that all its hotels will offer free stays to medical workers who are traveling to fight the virus.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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