Summary:
- Noble opened StudioRes by Marriott in Newnan, Georgia.
- The property is near Georgia’s major employers and healthcare centers.
- Noble has invested more than $6 billion in travel and hospitality real estate.
StudioRes by Marriott Newnan is now open in Newnan, Georgia. The 124-room property is owned by Noble Investment Group, marking the expansion of its branded long-term accommodations platform.
The property is near Georgia’s major employers and healthcare centers, meeting demand for flexible accommodations, Noble said in a statement. It includes a 24-hour fitness facility.
Atlanta-based Noble is led by CEO Mit Shah.
“Workforce mobility and the widening rent-versus-own affordability gap are driving demand for longer-stay accommodations,” Shah said. “Through our branded long-term accommodations platform, we are scaling an institutional asset class designed to deliver durable cash flow and long-term value to investors.”
StudioRes uses a fast-to-market prototype and functional design, engineered for operational efficiency, scalability and performance across market cycles, the statement said. Noble has invested more than $6 billion in travel and hospitality real estate over the past three decades.
Ben Brunt, Noble’s chief investment officer, said the StudioRes investment reflects confidence in the long-term fundamentals of service-light, flexible accommodations.
“Our disciplined approach prioritizes efficiency, scalability and brand alignment to create institutional-grade assets that meet the evolving needs of modern travelers,” he said.
In Sept, Noble broke ground on its 10th StudioRes property, located at McGowin Park, a retail center in Mobile, Alabama.
