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NewcrestImage, Dabu Group JV acquires Texas Marriott

The 294-room hotel will undergo a full renovation

NewcrestImage, Dabu Group JV acquires Texas Marriott

A JOINT VENTURE between Dallas-based NewcrestImage and Dabu Group has acquired the full-service Marriott Dallas/Fort Worth in Westlake, Texas. The sale was facilitated by Newmark Lodging Capital Markets on behalf of the seller, NewcrestImage said in a statement.

The Marriott, slated for a full renovation, features 294 rooms, some with private balconies. It includes a concierge level with a private lounge, a restaurant, a Starbucks outlet, an outdoor pool, a business center and around 15,000 square feet of meeting space. The building was designed by Mexican architect Ricardo Legorreta, the company said.


"This deal offers an attractive opportunity to partner with a strong investor in acquiring a property with a track record of robust performance and a strategic location in a dynamic market,” said Mehul Patel, managing partner and CEO of NewcrestImage.

The Marriott is close to corporate offices, downtown Grapevine, and key destinations including Charles Schwab Corp.'s world headquarters, DFW International Airport, Texas Motor Speedway, and the 120-store Southlake Town Square shopping area.

Established in 2013, NewcrestImage manages a portfolio of over 70 hotels with nearly 8,000 rooms nationwide. The company has completed transactions involving almost 275 hotels, totaling nearly 30,000 rooms, across 130 communities across the U.S.

In June, NewcrestImage announced partnership with Coury Hospitality to advance efforts in lifestyle hotel development, acquiring a 50 percent ownership stake in Coury. Additionally, in March, a joint venture between NewcrestImage and Hospitality Capital Partners completed the $137.3 million acquisition of 16 hotels from Service Properties Trust, a Massachusetts-based REIT.

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US Extended-Stay Hotels Outperforms in Q3

Report: Extended-stay hotels outpace industry in Q3

Summary:

  • U.S. extended-stay hotels outperformed peers in Q3, The Highland Group reported.
  • Demand for extended-stay hotels rose 2.8 percent in the third quarter.
  • Economy extended-stay hotels outperformed in RevPar despite three years of declines.

U.S. EXTENDED-STAY HOTELS outperformed comparable hotel classes in the third quarter versus the same period in 2024, according to The Highland Group. Occupancy remained 11.4 points above comparable hotels and ADR declines were smaller.

The report, “US Extended-Stay Hotels: Third Quarter 2025”, found the largest gap in the economy segment, where RevPAR fell about one fifth as much as for all economy hotels. Extended-stay ADR declined 1.4 percent, marking the second consecutive quarterly decline not seen in 15 years outside the pandemic. RevPAR fell 3.1 percent, reflecting the higher share of economy rooms. Excluding luxury and upper-upscale segments, all-hotel RevPAR dropped 3.2 percent in the third quarter.

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