- Miles is Hyatt’s chief digital & information officer.
- His role includes data, AI and cybersecurity.
- Personalization drove $100 million in bookings.
Miles joins Hyatt’s senior leadership team and will report to chief commercial officer Mark Vondrasek, the company said in a statement. His responsibilities include digital products, engineering, infrastructure, enterprise technology, data, artificial intelligence and cybersecurity. Bringing these areas together is expected to improve technology, support hotel operations and offer more personalized guest services.
“We’ve already made significant and meaningful investments in modernizing our systems platforms and putting AI to work across the business,” said Vondrasek. “Danny brings the vision, technical expertise and experience to fundamentally advance how we operate, develop products and deliver value for our colleagues, guests and owners.”
Miles said the focus would be on improving hotel technology, guest-facing digital services and business growth.
Hyatt's existing personalization tools have generated more than $100 million in additional booking revenue for its hotels, using data and AI. The company has also developed AI tools that provide hotel leaders with operational insights. Miles will oversee further development of these systems and the technology platforms used by hotels and commercial teams.
Miles most recently served as chief technology officer at Under Armour, where he led a multiyear overhaul of its technology operations. Before Under Armour, he served as Dollar Shave Club’s chief technology officer, managing its e-commerce and subscription platforms.
Earlier in his career, Miles held senior engineering roles at International Game Technology and served as vice president of direct-to-consumer technology at Nike, leading software development and cloud migration.
Separately, Hyatt is introducing financing options, smaller hotel designs and conversion brands to reduce development costs and expand its U.S. presence.
