Maya Hotels holds ribbon cutting for NC Tru

The 120-room hotel opened in July and is the company’s fourth property in the city

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The 120-room hotel opened in July and is the company’s fourth property in the city

MAYA HOTELS HELD grand opening for its Tru by Hilton Mooresville in Mooresville, North Carolina. Maya Hotels is led by co-founders J.D. Deva and Baldev Thakor.

The Charlotte, North Carolina-based company held a ribbon cutting ceremony on Aug. 19, though it opened in July. Attendees included Mooresville Mayor Miles Atkins and Leah Mitcham, executive director of the Mooresville Convention & Visitors Bureau.

“Today’s event was the culmination of many months of hard work and the collaboration with city officials, our construction team, and our Maya Hotels team members to bring this fresh, new Tru by Hilton property to the Mooresville / Lake Norman area,” said Parimal Thakor, vice president of Maya Hotels.

The 120-room hotel is in the Langtree Lake Norman mixed-use development in Mooresville. It is near to Lake Norman and Langtree Plantation. Amenities include mobile check-in and a fitness center. The hotel is pet friendly.

The Tru by Hilton Mooresville marks Maya Hotels’ fourth hotel investment in Mooresville in the last 25 years, with a fifth hotel set for completion in the fourth quarter of this year.

“We believe in the Mooresville / Lake Norman community and we are thrilled to continue our investment in this market,” J.D. Deva said.

“We are confident that this hotel will serve the community well and look forward to welcoming guests for many years to come,” remarked Krishna Deva, vice president of Maya Hotels.

Krishna Deva told the Charlotte Business Journal the COVID-19 pandemic has not dimmed the company’s enthusiasm for the market.

“Though the pandemic has affected travel in the near term, we feel strongly that there is a need for this type of hotel in this location, and are optimistic about the hotel’s future,” Krishna told the magazine.

The Tru by Hilton brand has been popular with Asian American developers.

In March, the newly formed Wealth Hospitality Group in Ridgeland, Mississippi, led by co-founder Chico Patel, opened a Tru in Mobile, Alabama. Last November, when Hilton opened its 100th Tru, Vision Hospitality Group’s President and CEO Mitch Patel recorded a Q&A with Talene Staab, vice president and global head of Tru about the brand. Vision Hospitality broke ground on a 98-room Tru in McDonough, Georgia, south of Atlanta, in 2016 when the brand was launched.

“The midscale segment is the largest of all segments within the hospitality industry. Hilton saw a void in the segment, and that was the birth of Tru,” Patel said in the Q&A. “Hilton did a brilliant job getting a focus group together, including a group of long-time owners, of which I was honored to be part of. The team asked for owner input right from the beginning and really listened to that feedback every step of the way. As such, Tru is truly a brand that has been designed in collaboration with the development community.”