U.S. OCCUPANCY RATES nationwide remained flat as of May 12 with some upward movement in leisure travel, according to hospitality data and analytics firm Kalibri Labs. The company is tracking several trends on is COVID 19 Industry Health Dashboard.
National occupancy rates remained around 27 percent, the level reached three weeks ago, according to the dashboard. ADR continued to decline.
Other trends on the dashboard are:
- Occupancy has moved up in some leisure-driven room rate purchase categories, such as loyalty and OTA rates. At the same time, group and corporate rate business has seen no upward movement on a nationally aggregated scale.
- Net group bookings through the remainder of 2020 still look to be net negative, especially in the summer months. However, because fall cancelations are not as severe there is still some optimism that meetings will be held late this year.
- After a one week upward bump in net airline bookings in Atlanta, the week ending May 10 showed a significant retreat back to levels reported by most major destinations. At this point, it appears many travelers are still hesitant to book airline reservations.
- It appears some hotels are beginning to reopen because the percentage of closed rooms dropped from last week. This includes luxury hotels with a little more than 40 percent open, up from 33 percent a few weeks ago.
On April 29, Kalibri Labs announced it would provide supporting data for R. M. Woodworth & Associates, formed by Mark Woodworth, previously senior managing director for CBRE Hotels Research.
