CBRE’s Woodworth establishes new consulting practice

He will partner with Hospitality data and analytics firm Kalibri Labs

Mark Woodworth

Mark Woodworth, previously senior managing director for CBRE Hotels Research, has established a consulting and advisory practice, R. M. Woodworth & Associates. Hospitality data and analytics firm Kalibri Labs will provide supporting data for the new firm.

Woodworth, along with Cornell University’s Jack Corgel, founded PKF Hospitality Research consulting firm in 1999 and it was acquired by CBRE in 2014. He is a frequent speaker at industry conferences, is a Dean’s Distinguished Lecturer at Cornell University and is a member of the Travel and Tourism Advisory Council for the Federal Reserve Bank of Atlanta, the Conference of Business Economists, the AHLA Hospitality Investment Roundtable and the Board of Advisors for the Center for Hospitality Research at Cornell University.

“Mark will be working closely with the principals and senior management of Kalibri Labs in furthering strategic research and other services offered to the real estate and investment sectors of the lodging industry,” said Cindy Estis Green, Kalibri Labs CEO and co-founder. “While the COVID-19 pandemic has created a record downturn, the need for a speedy return to health is critical. Mark Woodworth’s breadth of experience, combined with the industry’s most robust database maintained by Kalibri Labs, will initially focus on assisting many hotel entities navigate the path to recovery.”

Woodworth spoke on the same panel as Estis Green during the Americas Lodging Investment Summit in Los Angeles in January.