Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
HILTON AND WYNDHAM Hotels & Resorts, like other large hotel companies, are responding to the COVID-19 pandemic with new charitable programs. Hilton is partnering with American Express to donate 1 million hotel rooms in the U.S. to medical professionals. Wyndham is finding full-time, part-time or temporary jobs for furloughed hotel employees.
Hilton will make its rooms available through the end of May to doctors, nurses, EMTs, paramedics and other frontline medical staff to rest or to isolate themselves from their families if necessary. The company will work with 10 associations that represent more than 1 million healthcare workers to connect medical workers to the rooms, including the American College of Emergency Physicians, American Hospital Association and the American Nurses Association.
“During this crisis, we have seen so many examples of medical professionals working in the most challenging circumstances, sacrificing their own needs for the greater good. They truly are heroes,” said Christopher Nassetta Hilton president and CEO.
American Express is financing the provision of the rooms by franchisees and independent owners in Hilton’s network. OYO Hotels and Homes announced a similar program on March 24 to provide rooms in its U.S. hotels to medical personnel fighting the outbreak.
The programs are welcomed by medical responders fighting the pandemic, said Dr. William Jaquis, president of the American College of Emergency Physicians.
“Knowing that there is a safe, clean and comfortable hotel room waiting for you at the end of a long shift can make all the difference in the world right now,” Jaquis said.
The rooms will be in various Hilton brands, including Hampton by Hilton, Hilton Garden Inn, DoubleTree by Hilton. The staff at the hotels will receive additional training on health and safety measures and the participating hotels’ rooms and common areas will be sanitized using industrial-grade cleaners and updated cleaning protocols.
“Across the United States, owners of Hilton hotels of every brand are eager to support their communities and be part of the solution,” Nassetta said. “They have been instrumental in making this response possible.”
Wyndham’s new program places employees who have been laid off as a result of the pandemic into jobs in several sectors, including retail and senior living. Specific companies participating in the program are Amazon, Dollar Tree and Family Dollar, Lowe’s, Pizza Hut, Walgreens and Walmart. The company also is alerting furloughed employees to work opportunities posted on the American Hotel & Lodging Association website.
“In such difficult and destabilizing times, it’s more important than ever for businesses to come together to help serve those who need us most,” said Mary Falvey, Wyndham’s chief administrative officer. “Our team members are the best of the best and their passion for hospitality makes them ideal candidates to help fill these essential positions on a temporary basis.”
Wyndham employees also can go online to access the company’s Workforce Resources page.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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