Skip to content

Search

Human content, AI powered search.

Latest Stories

Hilton’s Tru revamps design

The update is based on guest, owner and team feedback

Hilton’s Tru Revamps Design

Hilton Worldwide Holdings unveiled a new prototype for Tru by Hilton brand as the midscale brand targets growth across primary, secondary and tertiary markets in the U.S. and abroad.

Photo credit: Hilton
Vishnu Rageev R.
By Vishnu Rageev R.May 22, 2025
Vishnu Rageev R.

Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.

See Full Bio

Hilton Debuts Redesigned Tru by Hilton Prototype

HILTON WORLDWIDE HOLDINGS unveiled a new prototype for its Tru by Hilton brand to improve comfort, flexibility and guest experience. The midscale brand, which has opened more than 300 hotels since its 2016 launch, is targeting growth in primary, secondary and tertiary markets in the U.S. and abroad.

The new design updates guest rooms, public spaces and guest floors based on feedback from guests, owners and hotel teams, Hilton said in a statement.

“Over the past eight years, Tru by Hilton has grown from a bold idea into a brand that resonates with owners and guests around the globe,” said Andrew Harp, Tru by Hilton’s brand leader. “Our journey has been defined by rapid growth, continuous innovation, and a commitment to delivering a stay that’s simple, spirited, and smart. We’re excited to continue expanding our presence and welcome more travelers to experience the Tru difference.”

Guestroom updates include a redesigned rolling desk with a larger surface for work, dining or rest, along with improved lighting and updated furnishings, the statement said. The new roller shade system offers a more functional window treatment while reducing maintenance, downtime and cost compared to the previous design. The lobby now includes soft seating and high-back chairs, with a redesigned media wall placing Tru’s lobby games at the center.

Guest floors will feature a heat and cool station near the elevator providing microwaves, ice machines and water bottle refill stations, Hilton said.

Peachtree Group will launch Tru by Hilton Huntsville, Alabama, a 98-room hotel, in the fourth quarter of 2025. Tru by Hilton Houston Downtown Convention Center in Houston, Texas, opened in March 2025 as part of a dual-brand property with Home2 Suites by Hilton.

andrew harpguest experiencehilton brandshilton franchiseeshilton worldwide holdingsmidscale brandpeachtree grouptru by hiltontru by hilton houston downtown convention centertru by hilton huntsvilletru by hilton prototypeu.s. hotel industryhilton hotel redesign 2025tru by hilton prototype updatemidscale hotel innovationguestroom technology hiltontru by hilton growth strategybest u.s. hotel chains 2025hilton huntsville openinghouston convention center hotelsaffordable hotels with tech upgradestru hilton lobby games and designtru

Related News

CoStar: Hotel metrics rise WoW for week of Sept. 20
Numbers

CoStar: Hotel metrics rise WoW for week of Sept. 20

EVEN Hotel Norwalk sale
Openings & Acquisitions

6R offloads EVEN Hotel Norwalk, CT, to V2

RHG expands in India with 10 new properties
India News

RHG expands in India with 10 new properties

More for you

IHG Ruby Hotels USA launch
Photo credit: IHG Hotels & Resorts

IHG’s Ruby debuts in U.S. market

Summary:

  • IHG launched its 20th global brand, Ruby, in the U.S.
  • The brand offers serves city-centers and urban locations with restrictions.
  • It focuses on major urban markets with new-build, conversion, and adaptive reuse.

IHG HOTELS & RESORTS introduced Ruby Hotels, its 20th global brand, to the U.S. It is designed to fit in city centers and urban locations with entry barriers and space constraints.

Keep ReadingShow less
H-2B visa hospitality impact

Study: H-2B visas boost U.S. jobs and wages

Summary:

  • The H-2B visa program protects U.S. jobs and wages, according to AHLA citing a study.
  • It allows hotels and resorts to meet travelers’ needs while supporting the economy.
  • It provides foreign workers for seasonal jobs when domestic workers are unavailable.

THE H-2B VISA program does not harm U.S. jobs or wages but increases pay and supports the labor force, according to an Edgeworth Economics study. Citing that study, the American Hotel & Lodging Association said the program enables hotels and resorts to meet travelers’ needs while supporting the workforce and economy.

Keep ReadingShow less
HAMA Fall 2025 survey results

Survey: Hotels expect Q4 RevPAR gain

Summary:

  • More than 70 percent expect a RevPAR increase in Q4, according to HAMA survey.
  • Demand is the top concern, cited by 77.8 percent, up from 65 percent in spring.
  • Only 37 percent expect a U.S. recession in 2025, down from 49 percent earlier in the year.

MORE THAN 70 PERCENT of respondents to a Hospitality Asset Managers Association survey expect a 1 to 3 percent RevPAR increase in the fourth quarter. Demand is the top concern, cited by 77.8 percent of respondents, up from 65 percent in the spring survey.

Keep ReadingShow less
Peachtree Group DST Mansfield Texas

Peachtree adds Mansfield, TX, industrial asset to DST

Summary:

  • Peachtree launched new DST with 131,040‑square foot industrial facility in Mansfield, Texas.
  • The property was acquired at $180 per square foot.
  • Peachtree completed $320M in debt-free transactions across multiple markets since 2022.

PEACHTREE GROUP LAUNCHED its latest Delaware Statutory Trust with the acquisition of a newly built 131,040-square-foot industrial facility in Mansfield, Texas. The company has completed about $320 million in debt-free transactions since launching its DST program in 2022, according to its statement.

Keep ReadingShow less
American Franchise Act announced in U.S. Congress to protect hotel franchising and jobs

House unveils act to boost franchise business

Summary:

  • House introduces AFA to boost franchise model and hotel operations.
  • The act establishes a joint employer standard.
  • AHLA backs the bill, urging swift adoption.

THE HOUSE Of Representatives introduced the American Franchise Act, aimed at supporting the U.S. franchising sector, including 36,000 franchised hotels and 3 million workers nationwide. The American Hotel & Lodging Association, backed the bill, urging swift adoption to boost the franchise model and clarify joint employer standards.

Keep ReadingShow less
Asian Hospitality Logo
© Copyright 2025
Contact Us