- Hihotels held two franchisee conferences.
- It aims to strengthen sales and operations.
- The program will help owners improve performance.
HIHOTELS BY HOSPITALITY International held its Northeast and South-Central regional conferences last week at Topgolf locations in Edison, New Jersey, and Spring, Texas. The conferences focused on owner feedback, operations and collaboration.
Both conferences followed the theme “Moving Up the Leaderboard” and focused on revenue, guest satisfaction and property performance, hihotels said in a statement. The events brought franchisees and company leaders together to discuss current programs and future initiatives.
“We listen closely to our franchisees because they are the people running these businesses every day,” said Chris Guimbellot, hihotels president and CEO. “These conferences give us an opportunity to hear what is working, what isn't, and where we can do more to help owners succeed.”
The conferences featured discussions, coaching and peer exchanges. During the “On the Fairway” session, franchisees discussed current programs with hihotels leaders and offered input on future initiatives.
Based on the discussions, hihotels plans to strengthen sales and operations education, property support, peer communication and its referral program. It will also continue working with franchisees and the Franchisee Advisory Council.
The education program will help owners improve performance, while property support will focus on increasing revenue and controlling costs. Franchisees also use hihotels WhatsApp to share strategies.
The company recognized Legacy Circle franchisees who have been with hihotels for more than 30 years. Hihotels reported a 97 percent retention rate, with nearly 20 percent of owners in the system for at least three decades.
Guimbellot said the company is proud of its long-standing franchisee relationships.
“Our goal is to build relationships that work for both the hotel owner and hihotels for the long term,” he said.
In June, hihotels launched a five-month initiative to recognize franchisee loyalty and engagement ahead of its anniversary.
