The rule takes effect 120 days after its Federal Register publication
By Vishnu Rageev RDec 19, 2024
THE FEDERAL TRADE Commission finalized a rule on Tuesday requiring industries, including hotels, to disclose all fees upfront in advertised prices. The rule bans hotels from excluding resort fees, often labeled "junk fees," from advertised rates for short-term lodging. It takes effect 120 days after publication in the Federal Register.
The rule mandates businesses to prominently display the total price to prevent "bait-and-switch tactics, such as drip pricing and misleading fees," the FTC said in a statement.
Outgoing President Joe Biden said he has always prioritized families and hardworking Americans and urged his administration to focus on lowering costs.
“Today, the Federal Trade Commission is doing just that by banning hidden junk fees when you book a hotel or purchase event tickets,” Biden said. “We all know the experience of encountering a hidden fee at the very last stage of checkout—these junk fees sneak onto your bill, and companies end up making you pay more because they can. Those fees add up, taking real money out of the pockets of Americans.”
Biden's term is set to end on Jan. 20.
Miraj Patel, AAHOA chairman, emphasized that transparency builds trust between hoteliers and guests and praised the FTC's action.
"By requiring upfront disclosure of total pricing, this rule empowers consumers to make informed decisions and ensures a fair, competitive environment for hoteliers who have always practiced honest pricing,” he said.
The rule also applies to vacation rentals, including Airbnb, and tickets for live events, such as shows and sports, the FTC said. It requires businesses to prominently disclose the total price, including all mandatory fees, whenever they advertise services, displaying it more prominently than other pricing information.
“People deserve to know upfront what they’re being asked to pay—without worrying they’ll later be saddled with mysterious fees they haven’t budgeted for and can’t avoid,” said Lina Khan, FTC chairwoman. “The FTC’s rule will put an end to junk fees around live event tickets, hotels, and vacation rentals, saving Americans billions of dollars and millions of hours in wasted time. I urge enforcers to continue cracking down on these unlawful fees and encourage state and federal policymakers to build on this success with legislation that bans unfair and deceptive junk fees across the economy.”
Rosanna Maietta, AHLA president and CEO, said AHLA has long advocated for a single federal standard on lodging fee display to ensure transparency for consumers, regardless of how they book.
“We believe the fee-transparency provision in the continuing resolution is the best way to establish clear federal fee-display rules across the lodging industry,” Maietta said. “AHLA appreciates the steadfast support of Sens. Amy Klobuchar and Jerry Moran, as well as Reps. Young Kim and Kathy Castor, for their leadership on this important issue and their efforts to secure this significant win for guests in the CR. We are also grateful to the FTC for incorporating much of AHLA’s perspective into its final rule, released today.”
“We firmly believe that one national standard is the right approach for consumers and businesses, and the legislation included in the continuing resolution best accomplishes that goal,” she said.
The FTC estimates the rule will save Americans up to 53 million hours annually on pricing searches, equating to over $11 billion in savings over a decade. It takes effect 120 days after publication in the Federal Register, expected in April 2025.
Laura Lee Blake, AAHOA president and CEO, called the ruling a win for consumers and businesses.
"Uniform and transparent pricing practices ensure clarity and fairness, allowing guests to budget confidently while protecting the integrity of our industry,” Blake said. “AAHOA is proud to support measures that foster trust and improve the guest experience."
In anticipation of the FTC rule, Hilton, Hyatt, IHG, and Marriott already disclose fees upfront in booking, The Points Guy reported.
"IHG's channels already display all mandatory fees in the total price advertised to consumers, so IHG-branded hotels are prepared for this ruling," an IHG spokesperson was quoted as saying.
"We know consumers prioritize transparency, and in 2023, Hilton made proactive changes to our technology to further enhance the display of mandatory fees upfront on all Hilton websites and apps,” a Hilton spokesperson told The Points Guy. “We continue to advocate for the upfront display of fee-inclusive pricing across all booking platforms that sell our inventory."
AHLA’s latest data shows that only 6 percent of hotels nationwide charge a mandatory resort, destination, or amenity fee, averaging $26 per night.
The Junk Fees Rule aligns with AAHOA’s push for fairness and transparency in lodging. Earlier this year, AAHOA backed the No Hidden FEES Act, aimed at upfront disclosure of mandatory lodging fees. Similarly, AHLA supported bipartisan bills, including the House-passed No Hidden FEES Act and the Senate’s Hotel Fees Transparency Act.
Last week, the FTC sued the largest U.S. wine and spirits distributor, alleging Robinson-Patman Act violations that harmed small businesses by restricting access to discounts and rebates and limiting competition with larger chains.
Spark acquired the 120-key Home2 Suites by Hilton Wayne in Wayne, New Jersey.
Hunter Hotel Advisors facilitated the transaction with DC Hospitality Group affiliates.
The 2020-built hotel is near William Paterson University and less than 20 miles from Manhattan.
SPARK GHC RECENTLY acquired the 120-key Home2 Suites by Hilton Wayne in Wayne, New Jersey, from affiliates of DC Hospitality Group. Hunter Hotel Advisors facilitated the deal for an undisclosed amount.
The 2020-built hotel is less than 20 miles from Manhattan in a commercial corridor with major employers including Driscoll Foods, FedEx Group, Advanced Biotech, St. Joseph’s Wayne Hospital, and the Passaic County Administration, Hunter said in a statement. William Paterson University, Willowbrook Mall, and MetLife Stadium are also nearby.
It features an on-site fitness center, business center and indoor pool.
“The Home2 Suites by Hilton Wayne represents the type of asset we target,” said Patel. “Its proximity to major corporate demand generators, higher education institutions, and retail and entertainment venues supports strong performance.”
Hunter’s senior vice presidents, David Perrin and Spencer Davidson, brokered the transaction.
Patel said this is their second transaction with Hunter and praised the process and partnership.
“We look forward to building on the hotel’s recent performance and continuing to deliver guest experiences in the Greater New York City community,” he said.
Northstar Hotels Management recently acquired a 78-key Residence Inn and an 81-key Courtyard near the Jacksonville, Florida, airport.
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Global pipeline hit a record 15,871 projects with 2.4 million rooms in Q2.
The U.S. leads with 6,280 projects; Dallas tops cities with 199.
Nearly 2,900 hotels are expected to open worldwide by the end of 2025.
THE GLOBAL HOTEL pipeline reached 15,871 projects, up 3 percent year-over-year, and 2,436,225 rooms, up 2 percent, according to Lodging Econometrics. Most were upper midscale and upscale, LE reported.
The U.S. leads with 6,280 projects and 737,036 rooms, 40 percent of the global total. Dallas leads cities with 199 projects and 24,497 rooms, the highest on record.
LE’s Q2 2025 Hotel Construction Pipeline Trend Report showed 6,257 projects with 1,086,245 rooms under construction worldwide, unchanged in project count and down 3 percent in rooms from last year. Projects scheduled to start in the next 12 months totaled 3,870 with 551,188 rooms, down 3 percent in projects but up 1 percent in rooms. Early planning reached 5,744 projects and 798,792 rooms, up 10 percent in projects and 9 percent in rooms year-over-year.
Upper midscale and upscale hotels accounted for 52 percent of the global pipeline, LE said. Upper midscale stood at 4,463 projects and 567,396 rooms, while upscale reached 3,852 projects and 655,674 rooms. Upper upscale totaled 1,807 projects and 385,396 rooms, and luxury totaled 1,267 projects and 245,665 rooms, up 11 percent year-over-year.
In the first half of 2025, 970 hotels with 138,168 rooms opened worldwide. Another 1,884 hotels with 280,079 rooms are scheduled to open before year-end, for a 2025 total of 2,854 hotels and 418,247 rooms. LE projects 2,531 hotels with 382,942 rooms to open in 2026 and 2,554 hotels with 382,282 rooms to open globally in 2027, the first time a forecast has been issued for that year.
HAMA is accepting submissions for its 20th annual student case competition.
The cases reflect a scenario HAMA members faced as owner representatives.
Teams must submit a financial analysis, solution and executive summary.
THE HOSPITALITY ASSET Managers Association is accepting submissions for the 20th Annual HAMA Student Case Competition, in which more than 60 students analyze a management company change scenario and provide recommendations. HAMA, HotStats and Lodging Analytics Research & Consulting are providing the case, based on a scenario HAMA members faced as owner representatives.
Student teams must prepare a financial analysis, a recommended solution and an executive summary for board review, HAMA said in a statement.
“Each year, the education committee looks forward to the solutions that the next generation of hotel asset managers bring, applying their own experiences to issues in ways that reveal new directions,” said Adam Tegge, HAMA Education Committee chair. “This competition demonstrates that the future of hotel asset management is in good hands.”
The two winning teams will each receive a $5,000 prize and an invitation to the spring 2026 HAMA conference in Washington, D.C. HAMA will cover travel and lodging.
Twenty industry executives on the HAMA education committee will evaluate submissions based on presentation quality, the statement said. HAMA mentors volunteer from September through November to assist teams seeking feedback and additional information. Schools will select finalists by Jan. 15, with graduate and undergraduate teams reviewed separately.
The competition has addressed topics in operating and owning hospitality assets and HAMA consulted university professors to update the format for situations students may encounter after graduation, the statement said.
This year’s participants include University of Denver, University of Texas Rio Grande Valley, Boston University, Florida International University, Michigan State University, Columbia University, Morgan State University, Howard University, New York University and Penn State University.
Stonebridge Cos. added the Statler Dallas, Curio Collection by Hilton, to its managed portfolio.
The hotel, opened in 1956 and relaunched in 2017, is owned by Centurion American Development Group.
The property is near Main Street Garden Park, the Arts District and the Dallas World Aquarium.
STONEBRIDGE COS. HAS contracted to manage the Statler Dallas, Curio Collection by Hilton in Dallas to its managed portfolio. The hotel, opened in 1956 and relaunched in 2017, is owned by Centurion American Development Group, led by Mehrdad Moayedi.
It has an outdoor pool and more than 26,000 square feet of meeting space, Stonebridge said in a statement. The downtown Dallas property is near Main Street Garden Park, the Arts District, the Kay Bailey Hutchison Convention Center, Deep Ellum, Klyde Warren Park, and the Dallas World Aquarium.
“The Statler is an extraordinary asset with a storied history in Dallas, and we are thrilled to welcome it to our managed portfolio,” said Rob Smith, Stonebridge’s president and CEO. “Its blend of modern hospitality with timeless character makes it a natural fit within our lifestyle collection. We look forward to honoring the property’s legacy while enhancing performance and delivering an elevated guest experience.”
Stonebridge, based in Denver, is a privately held hotel management company founded by Chairman Navin Dimond and led by Smith. The company recently added the 244-room Marriott Saddle Brook in Saddle Brook, New Jersey, to its full-service portfolio.
GSA will keep federal per diem rates the same for FY 2026.
The lodging rate stays $110 and meals allowance $68.
AHLA raised concerns over the impact on government travel.
THE U.S. GENERAL Services Administration will keep standard per diem rates for federal travelers at 2025 levels for fiscal year 2026. The American Hotel and Lodging Association raised concerns that the decision affects government travel, a key economic driver for the hotel industry.
The standard lodging rate remains $110 and the meals and incidental allowance is $68 for fiscal year 2026, unchanged from 2025, GSA said in a statement.
“Government travel is a vital economic driver for the hotel industry and the broader travel economy,” said Rosanna Maietta, AHLA’s president and CEO. “That’s why it’s so important for government per diem rates to keep pace with rising costs across the economy. The GSA’s decision to keep per diem rates flat will place a strain on the hospitality industry as well as government travelers seeking lodging. A strong economy requires a thriving hospitality sector. We will continue to advocate with the GSA and members of Congress for per diem rates that reflect hotels’ rising costs of doing business.”
GSA sets per diem rates to reimburse federal employees’ lodging and meal expenses for official travel within the continental U.S., based on the trailing 12-month ADR for lodging and meals minus 5 percent. This is the first year in five that GSA has not raised the rates.
The federal administration said the decision reflects the federal government’s commitment to using taxpayer funds appropriately and for core mission activities. The steady per diem rates are enabled by the reduction in inflationary pressures from the previous administration.
“GSA's decision ensures cost-effective travel reimbursement while supporting the mission-critical mobility of the federal workforce,” said Larry Allen, associate administrator, GSA Office of Government-wide Policy.
The rate applies to federal travelers and those on government-contracted business for all U.S. locations not designated as “non-standard areas,” which have higher per diems. For fiscal year 2026, GSA will keep the number of non-standard areas at 296, unchanged from 2025.