- Fern Hotels signs 117-key property in Ahmedabad.
- Property to open as Series by Marriott in Gujarat.
- Fern now has 42 properties in Gujarat pipeline.
The property is scheduled to open in 2029. The signing takes The Fern’s total operational and upcoming properties in Gujarat to 42, the company said in a statement.
The property will cater to both business and leisure travelers. It will include a conference room and banquet hall for corporate and social events, along with an all-day dining restaurant and a cafe.
The Fern has sustainability practices across its India portfolio and the Ahmedabad property is intended to follow a similar approach.
"Gujarat continues to be a key market in our growth strategy, supported by its strong economic fundamentals, growing business ecosystem and increasing travel demand," said Suhail Kannampilly, The Fern’s managing director. "The signing of Opal The Fern Ahmedabad, Karai, Series by Marriott reflects our commitment to expanding in high-potential destinations while offering guests quality hospitality experiences."
Nirav Balubhai Rudani, Sankalp Landmark’s director, said they were delighted to partner with The Fern for the project.
"Their strong brand equity, operational excellence and guest-centric approach make it the ideal partner for this project. We are confident that this collaboration will create a distinguished hospitality destination that caters to the evolving needs of travellers visiting Ahmedabad," he said.
Recently, The Fern signed a new property, Desert Inn Beacon, in the Greater Rann of Kutch near Bhuj, Gujarat.
