CoStar: U.S. hotel construction at highest level since February 2023
Growth in midscale and economy segments driven by new brands, extended-stay projects
By Vishnu Rageev RJul 19, 2024
U.S. hotel construction trends
THE NUMBER OF U.S. hotel rooms under construction in June reached its highest level in 16 months, according to CoStar. The construction volume increased year-over-year for four consecutive months, with upscale and upper midscale segments dominating pipeline activity.
“The number of rooms in construction has grown year-over-year for four consecutive months,” said Isaac Collazo, STR’s vice president, analytics. “While upscale and upper midscale continue to dominate, accounting for about 50 percent of all rooms in the final phase of the pipeline, the pace of activity in these segments has slowed compared to last year. Midscale and economy have shown the most growth, up 42 percent and 34 percent, respectively, with newer brands and extended-stay accounting for most of the new construction across the midscale segment.”
Approximately 157,713 rooms were under construction in June, up 5.5 percent from the same month last year. Additionally, 266,619 rooms were in the final planning phase, a 9.8 percent increase from June 2023. The planning stage saw 333,827 rooms, a rise of 38.7 percent compared to the previous year.
Across chain scale segments in June, the luxury segment had 6,760 rooms under construction, up 4.5 percent, while upper upscale had 19,023 rooms, up 2.7 percent. The upscale segment saw 36,806 rooms, a 4 percent increase and upper midscale recorded 40,954 rooms, marking a 3.5 percent increase compared to last year.
The midscale segment had 14,900 rooms under construction, reflecting a 2.9 percent increase and the economy segment saw 8,384 rooms, up 1.3 percent compared to June 2023.
In May, the U.S. hotel industry showed improved performance year-over-year compared to the same month last year, according to CoStar. Occupancy, ADR, and RevPAR all increased. The top 25 markets reported higher occupancy and ADR than other markets.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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