Skip to content

Search

Latest Stories

CBRE lowers near-term outlook for hotels amid softened summer demand

Hotel supply to grow 1 percent CAGR over 5 years, below industry's 1.6 percent average

CBRE lowers near-term outlook for hotels amid softened summer demand

LOWER-THAN-EXPECTED summer demand will affect U.S. hotel performance, resulting in a second quarter RevPAR shortfall, according to CBRE. It has revised its 2023 RevPAR outlook to $96.64, reflecting a 4.6 percent year-over-year increase but a $1.25 reduction from the May 2023 projection. This revision is based on a 70-basis-point decline in projected occupancy, in contrast to the previous forecast.

ADR is projected to experience a 3.6 percent rise in 2023, marking a 10 bps reduction from the prior forecast, CBRE said in a statement.


CBRE's baseline-scenario outlook expects a 1.6 percent average GDP growth and an average inflation rate of 4.3 percent in 2023. The correlation between GDP and RevPAR growth implies that changes in the economic forecast will directly influence the performance of the lodging industry, the research firm said.

"An analysis of travel trends suggests that record numbers of Americans are traveling abroad this summer, with a particular focus on Europe and the Caribbean," said Rachael Rothman, CBRE’s Head of hotel research and data analytics. "Inbound international travelers to the U.S. are still 27 percent below their pre-pandemic levels, causing a temporary imbalance in demand. As long-haul flights from Asia are added back and visa delays ease, we expect to see an uptick in inbound international travel to the US, supporting further demand growth."

Demand dropped by 1.2 percent YoY in second quarter

Demand dropped by 1.2 percent year-over-year in the second quarter, marking the first decline since the post-pandemic recovery initiated in the second quarter 2021, CBRE said.

According to CBRE, the ADR growth of 2.6 percent aligned with CBRE’s earlier projection.

“The combination of restrained demand and concurrent ADR growth resulted in a modest 1.1 percent RevPAR growth in the second quarter, below CBRE’s projected 4.4 percent,” CBRE said.

"Historically, there has been a strong correlation between hotel demand and GDP growth," said Michael Nhu, senior economist and CBRE’s head of global hotels forecasting. "This makes the decline in demand in second quarter somewhat surprising given the stronger-than-expected GDP growth in the quarter. This disconnect in trends suggests consumer preferences have temporarily shifted, as more Americans are traveling overseas, particularly to Europe and the Caribbean, rather than traveling domestically."

The urban segment exhibited the strongest performance of location types in the quarter, experiencing a 4.7 percent rise in RevPAR growth, CBRE said in its outlook. On the other hand, the resort category saw the weakest performance with a 3.7 percent decline in RevPAR, but remained 15 percent above its pre-pandemic levels.

CBRE forecasts that hotel supply will grow at a compound annual growth rate of 1 percent over the next five years, which is below the industry's historical average of 1.6 percent.

Similarly, in STR and Tourism Economics’ latest forecast, RevPAR projections for U.S. hotels in 2023 were lowered by 0.5 percentage points due to a 0.6 percentage point decline in occupancy growth,

However, RevPAR is expected to continue to outperform the long-term average, with a significant portion of the growth concentrated in the initial months of 2023.

More for you

Two best friends reunite on a Days Inn trip for social media ambassador campaign

Days Inn launches $10K bestie contest

How Can You Win $10K with Days Inn’s Best Friends Contest?

WYNDHAM HOTELS & RESORTS’ Days Inn brand is launching a nationwide search to reunite five pairs of long-distance friends as brand ambassadors. The pairs, named “Days Inn-siders,” will spend a weekend highlighting a destination on the brand’s social media and receive $10,000, accommodations, flights and a daily stipend.

The initiative aligns with National Best Friends Day on June 8, and applications are open online through July 1, Wyndham said in a statement.

Keep ReadingShow less
Ameyalli Park City by Appellation resort

Appellation, Chopra launch Utah retreat

Introducing Ameyalli Park City by Appellation

APPELLATION HOTEL BRAND co-founders Charlie Palmer and Christopher Hunsberger are working with wellness expert Deepak Chopra to launch a new branded hospitality concept, “Ameyalli Park City by Appellation”, near Park City, Utah. The 78-acre retreat, set to open in 2026 in Midway, will include an 80-key hotel, a wellbeing center and multiple dining venues.

The resort will feature the Ameyalli Center of Excellence, offering health and longevity programming based on Chopra’s seven pillars of wellbeing: emotional regulation, sleep, mindfulness, movement, relationships, nutrition and laughter. Appellation will operate the property.

Keep ReadingShow less
RevPAR trends for US extended-stay hotels in April 2025

Report: Extended-stay April performance mixed

What's the latest on US extended-stay hotel performance for April 2025?

U.S. EXTENDED-STAY AND overall hotel RevPAR declined in April, reflecting their long-term correlation, according to The Highland Group. Economy and mid-price extended-stay hotels performed better than their respective classes, while upscale extended-stay hotel RevPAR fell in line with all upscale hotels, according to STR/CoStar.

The Highland Group’s “US Extended-Stay Hotels Bulletin: April 2025” reported a 3.6 percent year-over-year increase in extended-stay room nights available. This gain partly reflects the addition of mid-price brands WaterWalk by Wyndham in May 2024 and Executive Residency by Best Western in January to the database.

Keep ReadingShow less
Red Roof and Bridge partner to streamline hotel financing for U.S. owners and developers

Red Roof, Bridge to provide capital to owners

RED ROOF IS working with digital financing platform Bridge, led by Rohit Mathur as CEO, to improve access to capital for hotel owners and developers. The partnership allows Red Roof owners and operators to submit loan requests in about 10 minutes and access Bridge’s network of more than 150 lenders.

The platform provides loan terms by packaging each opportunity with data and side-by-side comparisons to support decision-making, the companies said in a joint statement.

Keep ReadingShow less