Dorothy Dowling

Dorothy Dowling, Best Western Hotels & Resorts’ senior vice president and chief marketing officer, received the Albert E. Koehl Lifetime Achievement Award by the Hospitality Sales and Marketing Association International.

The Albert E. Koehl Award, part of HSMAI’s Adrian Awards, is given to individuals for their contributions to the advancement of hospitality marketing. Dowling has worked in the industry for 30 years and currently oversees Best Western’s loyalty program, consumer and field marketing activities, advertising, public relations and e-commerce.

“It is an honor to be joining the list of previous winners, which is filled with the names of industry icons who I have admired throughout my career in hospitality,” said Dowling. “I can only hope my contributions to the industry will one day be as iconic as those who have come before me. I am particularly honored to be following in the footsteps of Best Western’s President and CEO, David Kong, who won this same accolade in 2014.”

Kong said Dowling was most deserving of the award.

“I have worked alongside Dorothy for 17 years and continue to be inspired by her innovative thinking and strategic approach to sales and marketing,” he said. “Dorothy has played an integral role in increasing market share and contemporizing the iconic Best Western brand, and her work will be revered for years to come.”

Dowling has received several awards over the course of her career, such as a Bronze Stevie Award in the Woman of the Year award in the 16th annual Stevie Awards for Women in Business contest.