Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.
A TOTAL OF 8,000 attendees gathered at the Los Angeles Convention Center for the 2023 AAHOA Convention & Trade Show saw more than 20 education sessions, 500 exhibiting companies, keynote speakers and four networking events, including the Welcome Reception at the world-famous LA Coliseum. The conference broke various records from AAHOA’s 34-year history, AAHOA said in a statement.
AAHOACON23 culminated in a gala event in the form of AAHOA Awards, celebrating excellence in the field of hospitality. However, several large hotel companies boycotted AAHOACON23 over AAHOA’s support for franchising reform.
“With a record level of booth sales for the trade show, it was the largest trade show in AAHOA’s 34-year history, and a 22 percent increase over 2022,” AAHOA said. “There were nearly 520 total exhibiting companies, the second largest exhibitor total in AAHOACON history,” it said.
Now past AAHOA Chairman Neal Patel officially turned over the reins to his successor, Florida hotelier Bharat Patel.
According to AAHOA, the AAHOACON23 Trade Show was sold out, and a wait list was created – the first time ever in AAHOA history. The event also generated a very strong number of first-time exhibitors, 167, which is the second-largest number of first-time exhibitors in AAHOA history, AAHOA said.
“The exhibit sales team achieved a new record in exhibit booth sales for AAHOACON24. A total of 170 exhibitors have rebooked and will return for AAHOACON24 in Orlando next year. This number represents more than 40 percent of the show floor space and 100 percent of all exhibiting hotel brands rebooked for AAHOACON24,” the statement added.
“The adjectives and praise to describe AAHOACON23 and our remarkable AAHOA Team keep pouring in,” said Laura Lee Blake, AAHOA president and CEO. “I could not be prouder of how AAHOACON23 turned out, and we are so thankful for all the sponsors, exhibitors, speakers, and attendees who helped make this convention and trade show one of the very best. We could not have done any of this without each and every one of you.”
Meanwhile, Florida hotelier Bharat Patel became the new chairman of AAHOA’s Board of Directors, and Rahul Patel of Bradenton, Florida, became the new AAHOA secretary. AAHOA Members also elected 10 members to the board of directors to replace those with expiring terms.
The members took part in the AAHOA Garage, a new feature for AAHOACON23, which included a demo area for exhibitors to showcase tips and tricks to solve common issues that many owner/operator hoteliers face in areas such as housekeeping, maintenance, repairs and troubleshooting. Additionally, there were new learning opportunities for members in the form of deep-dive masterclasses, the statement said.
“Becoming AAHOA chairman at such a historic and record-breaking event is an incredible feeling,” Bharat said. “I received so many thank yous and expressions of gratitude for a job well done that I lost count, and I want to return the same showing of appreciation to everyone who attended and made AAHOACON23 one for the record books.”
More than 500 companies exhibited at AAHOACON23. A total of 170 exhibitors have rebooked and will return for AAHOACON24 in Orlando next year, more than 40 percent of the show floor space.
And the award goes to…
According to AAHOA, the annual AAHOA Awards Program recognizes the best of the best in hospitality industry. “Their hard work and dedication does not go unnoticed, and it is through their leadership, grit, and determination that our industry—and association—continues to thrive,” it said.
“The winners were chosen by an independent awards selection committee, and recipients were acknowledged and celebrated on stage during the event,” AAHOA added.
The AAHOA Award of Excellence recognizes a hotelier who has demonstrated strong leadership, has high standards of excellence, and is making a significant contribution to the lodging industry. This year there were two winners: Mahesh Ratanji, CEO, Ratan Management Group LLC, and Jayesh Patel, CEO, Athena Hospitality Group.
Named in honor of Cecil B. Day, the founder of Days Inn known for his commitment to community service, Cecil B. Day Community Service Award honors someone who has demonstrated a strong commitment to serving his or her community. The award went to Chandrakant “Chan” Patel, CEO, State Bank of Texas.
Harold Daniels, general manager, EAS Graceland LLC, was presented the Outreach Award for Philanthropy, an award given to an individual deeply involved with helping humanity through philanthropic and charitable activities, domestically or overseas.
Nimisha Patel, partner, Vue Hotels, bagged the Outstanding Woman Hotelier of the Year Award, while Outstanding Young Professional Hotelier of the Year Award was presented to Rickesh (Ricky) Patel, vice president, Premier Hotels KC.
Danny Gaekwad, CEO, Danny Gaekwad Developments & Investments, and AAHOA Government Affairs Committee chairman, bagged Political Forum Award for Advocacy, an award given to an individual who is extensively involved with helping advance AAHOA’s mission and the interests of its members by participating in the legislative process through political involvement and government affairs.
The Metric Hotel co-founder Jagubhai Patel won the IAHA Independent Hotel of the Year Award.
“Congratulations and thank you to all the award recipients for your commitment and dedication to ensure our membership, association, and the hospitality industry continue to thrive,” said Patel. “Without you, none of this would be possible. Your contributions today are helping create generational success for years to come.”
Laura Lee Blake, AAHOA president and CEO said the winners in the annual AAHOA Awards Program worked hard on their achievements.
“This year’s AAHOA award recipients worked hard each and every day to achieve these accomplishments,” Blake said. “I cannot think of anyone who deserves these awards more than these individuals. Congratulations to every award recipient on a job well done.”
OYO added more than 150 U.S. hotels in early 2025 and plans 150 more by year-end.
Ten additions have more than 100 rooms, reflecting a focus on high-inventory properties.
It is targeting urban and suburban markets in the Sun Belt and Great Lakes regions.
HOSPITALITY TECHNOLOGY COMPANY OYO added more than 150 hotels to its U.S. portfolio in the first half of 2025 and plans to add 150 more by year-end. The additions span Texas, Virginia, Georgia, Mississippi, California, Michigan and Illinois.
The company is focusing on high-inventory properties and has added 10 with more than 100 rooms, OYO U.S. said in a statement.
“2025 is shaping up to be a busy year for all of us at OYO,” said Nikhil Heda, head of development, OYO U.S. “We’re helping hotel owners drive revenue and improve operations through our technology. Our growing portfolio gives travelers more options, and momentum on our direct channels shows OYO is becoming a trusted brand for new and returning guests.”
Recent additions include the 400-room Palette Sunset Waves Resort in Myrtle Beach, the 130-room Capital O Kings Inn in Memphis, the 130-room Travellers Inn by OYO in Douglas, Georgia, and the 140-room Jackson Hotel and Convention Center in Jackson, Tennessee. All were previously independent hotels.
The company is exploring urban and suburban markets across the Sun Belt and Great Lakes regions, targeting areas with high demand and growth potential, the statement said.
OYO CEO Ritesh Agarwal, who also chairs G6 Hospitality, the parent of Motel 6 and Studio 6, recently launched a contest to rename Oravel Stays, offering a $3,500 prize.
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Choice launched two campaigns to boost bookings across its four extended-stay brands.
Based on guest feedback, the campaigns focus on efficiency, cleanliness, value and flexibility.
They will run through 2026 across social media, Connected TV, digital display and online video.
CHOICE HOTELS INTERNATIONAL launched two marketing campaigns to increase brand awareness and bookings across its four extended-stay brands. The "Stay in Your Rhythm" campaign promotes all four brands by showing how guests can maintain daily routines, while "The WoodSpring Way" highlights the service WoodSpring Suites staff provide.
The company has more than 550 extended-stay locations open, 51 under construction and more than 350 in the pipeline under Everhome Suites, MainStay Suites, Suburban Studios and WoodSpring Suites, Choice said in a statement.
"As leaders in the extended stay segment, Choice Hotels has long understood that this category is unlike any other in the hospitality industry, defined by distinct guest expectations that we continuously strive to exceed," said Noha Abdalla, Choice’s chief marketing officer. "These first-of-their-kind campaigns reflect our deep understanding of why people stay longer — from work assignments and relocations to life transitions and personal journeys. No matter the reason, we know our guests aren't looking to escape their routines; they're looking to maintain them. That's why we take pride in our unique position to offer what matters most: consistency, comfort and connection."
Both campaigns are based on research and guest feedback showing travelers prioritize efficiency, cleanliness, value and flexibility, the statement said. They will run through the rest of the year and into 2026 across paid social media, Connected TV, digital display and online video.
The "Stay in Your Rhythm" campaign shows how Choice's extended-stay brands support routines with in-room kitchens, laundry, fitness centers and pet-friendly options, Choice said. It focuses on daily habits like making coffee, cooking, walking the dog, or exercising.
"The WoodSpring Way" highlights how property teams support guests by providing home-like conveniences, the company said. General managers in Chicago, Denver, Atlanta and Orlando are featured for creating a consistent guest experience and welcoming all guests, including pets.
"We've designed our extended stay properties to ensure we provide guests with everything they need when circumstances take them away from home for weeks at a time," said Matt McElhare, Choice's vice president for extended stay brands. "Through the launch of our campaigns, we aim to educate the growing population of extended stay travelers on how our brands offer the best value in the industry, while also highlighting the culture of our flagship brand, WoodSpring Suites, which has consistently set the standard for guest satisfaction in the segment. We're especially thankful to our owners and management company teams who help build and sustain this culture on property, consistently delivering a great guest experience."
U.S. hotels increased background checks by 36 percent in early 2025.
The trend follows President Trump’s immigration policies impacting seasonal labor.
Immigrants making up a third of the travel workforce.
U.S. HOTEL HIRING managers requested 36 percent more background checks in the first half of 2025 compared with the same period last year, according to Hireology. The move follows President Donald Trump’s immigration crackdown and proposed visa fee hikes affecting seasonal labor.
Trump sought to end temporary legal status for hundreds of thousands of migrants in the U.S.and vowed to deport millions of undocumented people in the country, Reuters reported. Hireology said in a blog post that background checks were a cornerstone of any effective hiring strategy.
"They ensure that candidates meet the qualifications for the role, protect your organization from potential risks and help you build a safe, compliant, and high-performing workforce,” the hiring platform said. “Negligent hiring can have serious consequences, from legal liabilities to reputational damage.”
At least one-third of workers employed or supported by the U.S. travel industry are immigrants, according to the U.S. Travel Association. Meanwhile, hotels directly employed more than 2.15 million people in 2024, according to the American Hotel and Lodging Association.
Total hires across 1,000 hotels rose by 22 percent, reaching more than 8,000 workers, Reuters reported, citing Hireology report.
Increases in the most in-demand roles such as front desk associates, housekeepers and cooks were flat or grew slightly year-over-year. About 34 percent of housekeepers and 24 percent of cooks are foreign-born, according to 2023 data from the U.S. Census Bureau and Tourism Economics.
A $250 Visa Integrity Fee in Trump’s Big Beautiful Bill is drawing criticism from groups that rely on J-1 and other seasonal worker visas, who warn the sometimes-refundable charge could shrink the summer workforce supporting U.S. beach towns and resorts.
AHLA Foundation held its No Room for Trafficking Summit and announced Survivor Fund grantees.
The summit featured expert panels and sessions on survivor employment and trafficking prevention.
Since 2023, the program has awarded more than $2.35 million to 27 organizations.
AHLA FOUNDATION RECENTLY held its annual “No Room for Trafficking Summit” to advance practices and reinforce the industry's commitment to addressing human trafficking through collaboration, education and survivor support. It also announced the 2025–2026 NRFT Survivor Fund grants, which support organizations providing services and resources for survivors.
The event aligned with the United Nations World Day Against Trafficking in Persons on July 30 and convened survivors, experts and industry leaders, AHLA Foundation said in a statement.
"For years, the No Room for Trafficking initiative has leveraged our resources to unite the hotel industry against human trafficking,” said Kevin Carey, AHLA Foundation president & CEO. “The NRFT Summit serves as a powerful call-to-action, bringing together the industry and our partners to strengthen our commitment and drive meaningful change.”
The NRFT Survivor Fund supports community-based anti-trafficking organizations and initiatives, the statement said. Since 2023, it has awarded more than $2.35 million to 27 organizations nationwide.
This year’s grantees include two survivor-founded groups and others focused on prevention and survivor support, including:
3Strands Global Coalition to Abolish Slavery & Trafficking
Empowered Network
Hoola Na Pua
New Friends New Life
Rebecca Bender Initiative
Restore NYC
Safety Compass
Salt & Light Coalition
UMD Safe Center
Wellspring Living
"The organizations supported through the No Room for Trafficking Survivor Fund are doing essential work to prevent human trafficking and support survivors," said Joan Bottarini, chief financial officer at Hyatt and chair of the NRFT Advisory Council. "Their expertise—especially the voices of those with lived experience—continues to shape how our industry engages as part of the solution to this global issue.”
The NRFT Advisory Council and Survivor Fund supporting companies include Aimbridge, Choice Hotels, Extended Stay America, Hilton Global Foundation, Hyatt Hotels Foundation, IHG Hotels & Resorts, The J. Willard and Alice S. Marriott Foundation, Marriott International, Real Hospitality Group, Red Roof, Sonesta, Summit Foundation, Vision Hospitality Group and Wyndham Hotels & Resorts.
The summit included keynotes and panels featuring lived experience experts on survivor employment and sessions with vendors and industry stakeholders on trafficking prevention.
In July 2024, AHLA Foundation granted $1 million to eight community-based organizations through the Survivor Fund at the third annual NRFT Summit.
The Federal Reserve held interest rates steady and gave no signal of a September cut.
Developers and brokers are calling for lower borrowing costs to unlock supply and revive stalled deals.
The Fed’s decision followed surprise news that the U.S. economy grew 3 percent in Q2.
THE FEDERAL RESERVE held its key interest rate steady and gave no indication of a cut in September, despite growing pressure from President Trump and his Fed appointees, USA Today reported. The July 30 decision keeps the Fed’s benchmark rate at 4.25 percent to 4.5 percent for a fifth straight meeting.
The Fed remains caught between its mandates of maximum employment and stable prices, the newspaper said. A slowing job market supports rate cuts, but rising inflation from Trump’s tariffs has made officials cautious about signaling next steps.
“Uncertainty about the economic outlook remains elevated. The Committee is attentive to the risks to both sides of its dual mandate,” the Fed said. “In considering the extent and timing of additional adjustments to the target range for the federal funds rate, the Committee will carefully assess incoming data, the evolving outlook, and the balance of risks.”
The Fed said it considers labor market conditions, inflation pressures and expectations and financial and international developments in making its decisions.
Republican Fed governors Christopher Waller and Michelle Bowman dissented, favoring a rate cut, the first double-governor dissent since 1993. Waller has said tariff-driven inflation will likely be temporary and ease next year. Both are seen as potential Trump picks to succeed Powell when his term ends in May.
In its statement, the Fed dropped its earlier claim that uncertainty had diminished. That more optimistic tone had followed Trump’s 90-day pause on many tariffs, but a Friday deadline could reinstate the higher levies.
The Fed also said “economic activity moderated in the first half of the year”—a downgrade from its earlier description of growth as “solid” that could open the door to a September cut.
“We have made no decision about September,” said Jerome Powell, Fed’s chair, according to USA Today.
He said that the Fed hasn’t cut rates this year because the 4.1 percent unemployment rate meets its full employment goal, while its preferred inflation measure is 2.7 percent—above the 2 percent target. The Fed cuts rates to support growth and jobs and keeps them high to curb inflation.
“When we have risks to both goals, one is farther from target—and that’s inflation,” Powell said. “That calls for a modestly restrictive stance right now.”
In real estate, there’s broad agreement that rate relief is urgent, Real Deal reported. The pressure is acute in housing.
On CNBC Wednesday, LeFrak Organization’s Richard LeFrak compared housing costs to gas prices, something Americans feel immediately, and called for cuts to ease pressure on builders and buyers.
“It would be helpful to increase the supply of housing for interest rates to go down,” he said, framing the crunch as rate-driven as much as policy-driven.
This year’s spring sales season was the slowest in 13 years, according to Bloomberg, with mortgage rates stuck near 7 percent and affordability near its worst since the 1980s. Some buyers are backing out entirely.
Developers and brokers nationwide are increasingly vocal in calling for lower borrowing costs to unlock supply and restart stalled transactions. LeFrak, active in luxury and multifamily development, said rate-sensitive projects remain on hold.
“Do I think rates should be lower? Yes,” he said.
Fanning the flames, the Fed’s decision also came just after the surprise news that the U.S. economy grew at a 3 percent annual pace in the second quarter, topping the Dow Jones estimate of 2.3 percent.
“2Q GDP JUST OUT: 3%, WAY BETTER THAN EXPECTED! ‘Too Late’ MUST NOW LOWER THE RATE. No Inflation! Let people buy, and refinance, their homes!” President Trump posted on Truth Social Wednesday morning.
Still, Powell and his colleagues are wary of easing too soon.
Forbes reported that mortgage rates peaked at 7.04 percent in January, fell to the mid-6 percent range in March, and held between 6.75 and 6.9 percent since May, ending June at 6.77 percent.