Skip to content

Search

Latest Stories

AAHOA vice chairman appointed to federal advisory board

The board advises on issues facing the travel and tourism industry

AAHOA VICE CHAIR Vinay Patel has been appointed to a two-year term on the U.S. Travel and Tourism Advisory Board. The board advises the secretary of commerce on issues facing the travel and tourism industry.

Current Secretary of Commerce Wilbur Ross appointed Patel to the 32-member board to join representatives from companies and organizations connected to the industry. Patel also is president of Fairbrook Hotels in Chantilly, Virginia, which owns and operates 11 properties, and is on the advisory board for “She Has a Deal,” an organization that promotes hotel ownership for women through education, networking, and mentorship.


"Travel and tourism will play a vital role in jumpstarting our economy as our nation begins its recovery from the COVID-19 pandemic,” Patel said. “I am honored to serve on the Travel and Tourism Advisory Board during this critical time for our country and our industry."

Earlier this year, the Travel and Tourism Advisory Board addressed restoring consumer confidence in the travel industry in the wake of the COVID-19 pandemic. Its recommendations included supporting more, accelerated testing for the disease, better integration of public health policies in travel industry standards and a series of communication initiatives by the Department of Commerce to reassure travelers.

“The serious threat to public health caused by COVID-19 has severely weakened the public’s confidence in travel. Americans have cancelled nearly all travel plans and will likely delay future travel plans until their confidence is restored,” the board said in its recommendation. “Recent research suggests that proactive measures to ensure cleanliness and hygiene, combined with assurances from reputable medical authorities and the federal government, offer the highest levels of assurance for consumers.”

Patel also serves on the Virginia Hospitality and Tourism Association’s board of directors and is the president of the Herndon Hospitality Association. Previously, he served on the boards of directors of AHLA and the Loudoun, Virginia, Convention Visitors Bureau.

"The hotel industry felt the impact of COVID-19 from the onset of the pandemic. The catastrophic declines in occupancy rates and revenues make it increasingly likely that the industry will not recover until 2023,” said Cecil Staton, AAHOA president and CEO. “AAHOA applauds Vinay's appointment to the Board. His experience and insight are a valuable addition to discussions about the role travel and tourism will play during the recovery and beyond."

More for you

Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less
Hotel Tech Advances; Outpaces Operational Readiness

Report: Tech outpaces readiness in hotels

  • A gap is growing between technological potential and operational readiness, with many hotel teams still early in AI use.
  • Distribution teams are evolving with limited resources and uneven investment in talent and automation.
  • The report outlines how commercial teams in hospitality are managing transformation.

THERE IS A widening gap between technological potential and operational readiness, with many hotel staff still early in using AI effectively, according to “The State of Distribution 2025” report. Despite the availability of technology, training, systems and workflows remain in development.

The second edition of the industry benchmark report—published by NYU SPS Jonathan M. Tisch Center of Hospitality and its Hospitality Innovation Hub, in collaboration with RateGain Travel Technologies and HEDNA—noted that as traveler expectations rise, aligning people, processes and platforms is becoming a driver of performance.

Keep ReadingShow less
G6 Hospitality RMS Program Powers Q1 2025 Growth

G6 RMS properties log 11 percent Q1 revenue gain

Summary
  • The G6 RMS program uses automation, comp tracking and strategy calls.
  • RMS properties saw 11 percent year-over-year revenue growth in Q1 and a 10 percent higher ADR.
  • Revenue-managed properties posted 11.5 percent growth through web and app channels.

PROPERTIES OF G6 Hospitality enrolled in its “G6 Revenue Management Services” program saw 11 percent year-over-year revenue growth in the first quarter of 2025, more than double the rate of the rest of the portfolio. They also recorded a 10 percent higher ADR than non-RMS properties.

The RMS program uses proprietary automation tools, daily competitive set monitoring and bi-weekly strategy calls with revenue managers, G6 said in a statement. G6 is the parent company of Motel 6 and Studio 6 brands.

Keep ReadingShow less
Peachtree Group's Residence Inn by Marriott under construction in downtown San Antonio, topping out milestone reached, June 2025

Peachtree tops out San Antonio Residence Inn

Peachtree Hotel to Open in Summer 2026 with 117 Extended-Stay Rooms

PEACHTREE GROUP HELD a “topping out” for its Residence Inn by Marriott in downtown San Antonio, Texas, marking completion of the structural phase of the 10-story, 117-room hotel. The property, co-developed with Austin-based Merritt Development Group, is scheduled to open in summer 2026.

The extended-stay hotel will be owned by Peachtree and managed by its hospitality management division, the company said in a statement.

Keep ReadingShow less