Skip to content

Search

Latest Stories

AAHOA releases state-by-state breakdown of impact study

Original nationwide report found member-owned properties accounted for 60 percent of U.S. hotels

AAHOA releases state-by-state breakdown of impact study

IN AUGUST, AAHOA members found out exactly how much impact they had nationwide on the hotel industry. Now they can break that data down specifically for the state or states in which they do business.

The initial report, unveiled at the 2021 AAHOA Convention & Trade Show in Dallas, Texas, revealed that the association’s nearly 20,000 hoteliers own 34,260 hotel properties with 3.1 million guestrooms, which account for 60 percent of the hotels in the U.S. They also provide 2.2 million direct-impact jobs.


Now, with the state-by-state break downs of the study conducted this year in partnership with Oxford Economics highlight key data points such as the annual economic impact that AAHOA member-owned properties have in each state, labor and job impacts, guest spending, member purchases from other businesses, annual capital investments, and more.

“The state-level economic impact reports show just how significant the contributions of the hospitality industry and, specifically, AAHOA members are to their local economies. These reports are instrumental to our state and local advocacy efforts as we work with elected officials to speed up the economic recovery,” Ken Greene, AAHOA president and CEO said. “Our members are one of the best resources for policymakers when it comes to understanding issues facing hoteliers, franchisees, and small business owners. We are here to help our lawmakers create good public policy that will make it less challenging for businesses along the road to recovery and help get people back into the workforce with good-paying jobs and career trajectories.”

The state-by-state reports and the comprehensive economic impact study are now available through a new portal on the AAHOA website.

“AAHOA members own 60 percent of hotel properties in the country, but when you dial down into specific states, the numbers are even more impressive,” AAHOA Chair Vinay Patel said. “For example, AAHOA members own nearly 90 percent of all hotel properties in Arkansas, Louisiana, Oklahoma, and Texas. That represents hundreds of thousands of direct-impact jobs and billions of dollars in wages, tax revenues, and GDP contributions. Being able to quantify that economic impact for lawmakers, brands, vendors, and journalists will open up all new avenues for us to educate and engage.”

More for you

Auro Hotels Launches $2M 'Rama Legacy' Scholarship

Auro launches $2M scholarship for employees’ children

What is the Rama Legacy Scholarship by Auro Hotels?

AURO HOTELS LAUNCHED its $2 million Rama Legacy Scholarship endowment for employees' children, continuing a tradition started by company co-founder H.P. Rama. Several students received scholarships in this inaugural year, reflecting the company’s view that its success depends on its people.

As founding chairman of AAHOA and past chairman of the American Hotel and Lodging Association, Rama believes the hospitality industry’s strength lies in developing its people, Auro said in a statement. He established the first scholarship under his family’s name in 1998.

Keep ReadingShow less
Colliers: US hotel assets improve in 2025, led by Northeast and Central regions

Report: Hospitality health up on travel, events

What are the key findings from Colliers’ 2025 Hospitality Outlook?

THE FINANCIAL HEALTH of hospitality assets, especially in the northeast and central regions, is improving, driven by leisure travel and the return of conferences and events, according to Colliers. U.S. hotels saw RevPAR rise 2.4 percent, ADR 1.9 percent and a slight uptick in occupancy from April 2024 to March 2025.

Colliers' 2025 Hospitality Outlook report found that some regions are still returning to pre-pandemic demand levels, while others are reaching prior cyclical peaks.

Keep ReadingShow less
Wyndham 2025 ad campaign

Wyndham campaign connects brands, rewards program

What is Wyndham’s new hotel campaign about?

WYNDHAM HOTELS & RESORTS launched an ad campaign promoting all 25 of its hotel brands and rewards program under one voice and the tagline: “Where There’s a Wyndham, There’s a Way”. The company’s campaign highlights accessibility, convenience and authenticity across its 9,300 hotels.

The multi-million dollar campaign spans multiple media and reflects travelers’ preferences, from weekend trips to longer drives, Wyndham said in a statement.

Keep ReadingShow less
Extended Stay America survey 2025

Study: Extended-stay hotels feel more like home

What makes extended-stay hotels better than vacation rentals?

EXTENDED-STAY HOTELS OUTPERFORM vacation rentals and apartments in comfort, value and sense of home, according to a survey by Extended Stay America. About 79 percent of respondents said extended-stay hotels are like a home away from home, while 82 percent said they offer a stronger sense of home than vacation rentals or apartments.

In the national survey by ESA and Wakefield Research, respondents preferred extended-stay hotels over other options, citing amenities at 34 percent, comfort and familiarity at 33 percent and personalization at 30 percent.

Keep ReadingShow less
Zack Gharib Red Roof

Red Roof bets on people, tech for growth

Red Roof’s 2025 Vision: Innovation, Inclusion & Growth

RED ROOF IS focusing on strategic investments in people and technology to advance the brand amid evolving challenges, said Zack Gharib, Red Roof’s president. Gharib also spoke about the company’s new prototype, the power of the extended stay segment and human trafficking.

Regarding its diversity and inclusion efforts, the company focuses on its long-standing initiatives including SHE, inspired by Red Roof and Road to Inclusion, Diversity and Equality. SHE and RIDE recently helped Red Roof prioritize women and underrepresented communities with more than 30 new projects.

Keep ReadingShow less