3H Group breaks ground on Caption by Hyatt Chattanooga

This marks the company’s second collaboration with Hyatt in a short span

Caption by Hyatt Chattanooga
3H Group Inc., led by Hiren Desai as president and CEO, broke ground on Caption by Hyatt Chattanooga, Hyatt Hotels Corp.'s first venture of the brand in Tennessee.

3H GROUP INC., led by Hiren Desai as president and CEO, broke ground on Caption by Hyatt Chattanooga, Hyatt Hotels Corp.’s inaugural launch of the brand in Tennessee. The upscale 123-room hotel, developed under a franchise agreement, is set to open in early 2026.

The company is developing a Hyatt Studios hotel in Mobile, Alabama, slated to open in early 2025.

“Our decision to continue our collaboration with Hyatt stems from their unwavering commitment to understanding the needs of both owners and guests,” said Desai, also the owner of the Chattanooga property. “Caption by Hyatt is an innovative brand, and that approach, coupled with its flexible design and focus on guest experience makes it an attractive addition to our portfolio. We’re excited to bring the vibrant energy of the first Caption by Hyatt hotel to our hometown of Chattanooga and look forward to enriching the local hospitality landscape.”

“We are thrilled to collaborate with 3H Group on Caption by Hyatt Chattanooga and look forward to bringing this exciting concept to the vibrant downtown area—the first Hyatt hotel in Chattanooga,” said Jim Tierney, Hyatt’s senior vice president of development. “The Caption by Hyatt brand presents a compelling proposition for both developers and guests, offering a distinct hotel product that combines the lifestyle elements that guests crave with the operational efficiency of a select-service property. The Chattanooga hotel is the ideal location for the brand, set in a dense residential area with high foot traffic where the property can create a welcoming meeting place for the community.”

Caption by Hyatt made its debut in Memphis, Tennessee, in 2022. The brand plans to enter California with Caption by Hyatt Roseville, in collaboration with LRE & Cos. and American Hospitality Services, Inc., as well as Caption by Hyatt Sacramento, in collaboration with Presidio Hotel Development LLC and 29th Street Capital.

LRE & Cos. is led by founder and CEO Akki Patel, while American Hospitality Services is led by CEO and president Rohit Ranchhod. Presidio Hotel Development is led by managing principal Sushil Patel. These properties are also expected to open in 2026.

Caption by Hyatt will also open in international locations, including Shanghai, China; Osaka, Japan; Saigon, Vietnam; and Sydney, Australia, in 2025. In addition to Caption by Hyatt’s expansion, Hyatt boasts a record pipeline of 127,000 rooms worldwide as of year-end 2023.

Giri Hotel Management, led by Ash Sangani, recently signed its inaugural franchise agreement with Hyatt to develop and oversee a 122-room Hyatt Studios hotel at Portland International Jetport.