How are Americans booking hotels in 2025 summer travel season?
AMERICANS ARE STILL prioritizing travel despite inflation and economic uncertainty, but with greater financial caution and planning, according to TravelBoom Hotel Marketing. About 74.5 percent of U.S. respondents plan to take a summer vacation, and another 17.5 percent are considering it—indicating strong demand tied to careful budgeting.
TravelBoom’s 2025 Booking Trends Study, based on a survey of 200 U.S. travelers, analyzes shifting booking behavior and how independent hoteliers can convert intent into direct bookings.
“We’re seeing travelers crave spontaneity but behave with precision,” said Pete DiMaio, TravelBoom’s hotel marketing expert. “They want the freedom to travel but need the assurance that they’re making the right financial decisions.”
About 65 percent of respondents start planning trips 1 to 3 months out, and 68 percent book accommodations one to two months in advance—giving hoteliers a clear window for campaign targeting and remarketing, the report said. While intent remains strong, economic pressures have led 78 percent of respondents to change their travel behavior, and nearly half cite the broader economy as a key factor.
In this environment, confidence drives action. Guaranteed best rates, free cancellations, and early booking discounts are the top incentives, the report said. Urgency also plays a role and 47 percent book immediately when prices drop while 38.5 percent act quickly when availability is limited.
When choosing destinations, travelers prioritize value and experience—such as travel costs, dining options, and weather—over family-oriented features, signaling a shift toward more adult-focused trips.
A separate survey by Mews Systems found that about 70 percent of American travelers are likely to check into a hotel using an app or self-service kiosk rather than the front desk.
