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Study: Americans travel smart amid economic strain

65 percent plan trips 1–3 months out; 68 percent book 1–2 months ahead

Study: Americans travel smart amid economic strain

A survey from TravelBoom Hotel Marketing found 74.5 percent of Americans are still planning summer travel.

How are Americans booking hotels in 2025 summer travel season?

AMERICANS ARE STILL prioritizing travel despite inflation and economic uncertainty, but with greater financial caution and planning, according to TravelBoom Hotel Marketing. About 74.5 percent of U.S. respondents plan to take a summer vacation, and another 17.5 percent are considering it—indicating strong demand tied to careful budgeting.

TravelBoom’s 2025 Booking Trends Study, based on a survey of 200 U.S. travelers, analyzes shifting booking behavior and how independent hoteliers can convert intent into direct bookings.


“We’re seeing travelers crave spontaneity but behave with precision,” said Pete DiMaio, TravelBoom’s hotel marketing expert. “They want the freedom to travel but need the assurance that they’re making the right financial decisions.”

About 65 percent of respondents start planning trips 1 to 3 months out, and 68 percent book accommodations one to two months in advance—giving hoteliers a clear window for campaign targeting and remarketing, the report said. While intent remains strong, economic pressures have led 78 percent of respondents to change their travel behavior, and nearly half cite the broader economy as a key factor.

In this environment, confidence drives action. Guaranteed best rates, free cancellations, and early booking discounts are the top incentives, the report said. Urgency also plays a role and 47 percent book immediately when prices drop while 38.5 percent act quickly when availability is limited.

When choosing destinations, travelers prioritize value and experience—such as travel costs, dining options, and weather—over family-oriented features, signaling a shift toward more adult-focused trips.

A separate survey by Mews Systems found that about 70 percent of American travelers are likely to check into a hotel using an app or self-service kiosk rather than the front desk.

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WTTC jobs report

WTTC: Travel to add 91M jobs by 2035

Summary:

  • Travel and tourism could add 91M jobs by 2035 but face a 43M shortfall, WTTC reported.
  • China faces the largest gap at 16.9M, followed by India’s 11M and the EU’s 6.4M.
  • The hospitality industry is expected to face an 8.6 million-worker gap.

THE TRAVEL AND tourism sector could add 91 million jobs by 2035 but still face a shortfall of more than 43 million, according to the World Travel & Tourism Council. The hospitality segment alone is projected to face an 8.6 million-worker gap, about 18 percent below required levels.

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