Report: U.S. extended-stay hotel occupancy dips, while ADR and RevPAR surge in 2023
By Vishnu Rageev RMar 04, 2024
U.S. EXTENDED-STAY HOTEL occupancy declined across 59 MSAs in 2023 compared to 2019, primarily due to significant ADR growth over the past three years, according to The Highland Group. Additionally, extended-stay hotel RevPAR surged in more than 80 percent of MSAs, with ten of them, including four major hotel markets, experiencing gains exceeding 10 percent.
Despite an 8 percent increase in the number of extended-stay hotel rooms under construction in the 100 largest MSAs over the past year, the figures remain below pre-pandemic levels, the report said.
The resurgence in occupancy was notably led by smaller markets, where strong ADR increases and supply expansion played pivotal roles in driving the lowest occupancy recovery indices for MSAs in 2023.
ADR, RevPAR growth strongholds
Apart from Las Vegas, Phoenix, and Tampa-St. Petersburg, few of the 25 largest hotel markets ranked among those with the highest ADR recovery indices, The Highland Group said. Myrtle Beach maintained its top position for the third consecutive year, with ADR surging nearly 80 percent higher in 2023 compared to 2019.
In 2023, eight MSAs saw a decline in ADR compared to 2022, with two of them still below their 2019 levels. San Jose and San Francisco continued for the third consecutive year with the lowest ADR recovery indices compared to 2019. While experiencing a robust recovery similar to some smaller extended-stay hotel markets, the introduction of new higher-rated extended-stay supply also significantly contributed to the ADR surge.
The report indicated that extended-stay hotel RevPAR surged in over 80 percent of MSAs in 2023. Notably, ten MSAs, including four major hotel markets, witnessed gains exceeding 10 percent. Despite being significantly impacted by the pandemic, markets such as New York, Boston, and Washington DC continued to register substantial RevPAR growth in 2023, mirroring trends from the previous year. However, San Jose experienced a slight decline in RevPAR, while San Francisco remained below its 2019 levels, standing out as exceptions.
The report forecasted a promising outlook for extended-stay hotels in the 100 largest markets in the near term. In 2023, RevPAR growth surpassed 5 percent in over one-third of MSAs, with 40 markets outperforming the national average of 4.2 percent for all extended-stay hotels.
Looking ahead, supply growth across the 100 MSAs in 2024 is projected to be among the lowest in recent years. Nearly one-third of MSAs anticipate growth of 5 percent or less, with over 40 MSAs expecting no supply growth in the near term.
MSA room supply trends
Just under 12,800 extended-stay rooms were introduced to the 100 largest MSAs in 2023, marking a 3 percent increase, The Highland Group said. By year-end, extended-stay hotel companies reported 19,631 rooms under construction in these MSAs, reflecting an 8 percent rise compared to the previous year.
The report revealed that despite over 18,000 extended-stay rooms being under construction by the end of 2022, the net change in rooms open by the end of 2023 was less than 13,000. This trend reflects a lengthening hotel development timeline, along with instances of hotels no longer meeting brand standards, conversions to apartments, and municipalities acquiring extended-stay hotels for housing purposes.
With over three-quarters of extended-stay rooms concentrated in the 100 largest MSAs, these rooms represent over 10 percent of total room supply in 79 MSAs, with 33 MSAs having extended-stay rooms comprising 15 percent or more of all hotel rooms. Charleston, SC, Raleigh-Durham-Chapel Hill, and Salt Lake City boast the largest share of extended-stay rooms, while Myrtle Beach, Deltona-Daytona Beach, and Santa Rosa are among the most underrepresented MSAs.
According to the report, assuming all rooms under construction open by year-end and no existing rooms close, the absolute supply increase in 2024 would reach 4.4 percent. However, the actual increase is anticipated to be considerably lower.
Extended-stay room supply is projected to surge by 10 percent or more in 19 MSAs in 2024, with the most significant increases observed in smaller markets. Detroit stands out as the sole large hotel market expecting a greater than 10 percent rise in extended-stay supply in 2024, assuming all rooms under construction open by year-end.
The Highland Group recently reported a $1.1 billion surge in U.S. extended-stay hotel room revenues in 2023, closely matching figures from 2018 and 2019. Despite a slow pandemic recovery, all three extended-stay segments achieved record-high room revenues, with the upscale segment leading the trend.
Marriott launches Outdoor Collection and Bonvoy Outdoors platform.
First two brands are Postcard Cabins and Trailborn Hotels.
Platform features 450+ hotels, 50,000 homes and activities.
MARRIOTT INTERNATIONAL RECENTLY launched the brand “Outdoor Collection by Marriott Bonvoy” and introduced “Marriott Bonvoy Outdoors,” a digital platform that lets travelers plan trips by destination or activity. The first two brands in the Outdoor Collection are Postcard Cabins and Trailborn Hotels.
Outdoor Collection offers stays such as cabins near national parks and hotels on cliffs, providing access to nature along with basic guest needs, including beds, running water and restrooms, Marriott said in a statement.
The Marriott Bonvoy Outdoors platform includes 450 hotels, 50,000 homes and villas, and tours and activities, the statement said. Postcard Cabins has 1,200 cabins across 29 U.S. locations within two hours of major cities and Trailborn Hotels offers properties in the Blue Ridge Mountains, the Grand Canyon, and Wrightsville Beach, North Carolina.
“We built Marriott Bonvoy Outdoors to help people, whether that’s cresting a mountain trail, catching the perfect wave, or simply finding quiet under the stars,” said Peggy Roe, Marriott's executive vice president and chief customer officer. “Travel is at its best when it speaks to who we are and what we love. It’s about reconnecting with yourself and the people you love in the places that inspire you most. With the new Outdoor Collection by Marriott Bonvoy, our curated Marriott Bonvoy Moments and activations like the Drop Pin Challenge with Dylan Efron, we’re not just offering places to stay, we’re opening doors to experiences that inspire, connect and stay with you forever.”
Marriott Bonvoy partnered with Dylan Efron on the Drop Pin Challenge, a treasure hunt across 20 U.S. and Canadian locations with 10 million points at stake. Travelers can visit marriottbonvoyoutdoors.com for rules and locations and the first 50 eligible participants to scan each pin earn 10,000 points. The platform is also partnering with Outside Interactive to offer Marriott Bonvoy Moments that connect guests with nature and activities.
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