Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
THE COVID-19 CORONAVIRUS continues to spread and cause mass disruptions for the travel and hospitality industries. Some authorities say the outbreak is reaching pandemic levels, but at the same time they say not to panic.
As of March 10, the novel coronavirus had infected nearly 114,000 people globally, killing more than 4000, according to the World Health Organization. Most of the cases, nearly 90,000, were in China where the virus originated. In the U.S., more than 500 cases had been reported in 34 states as well as New York City and Washington, D.C., according to the Centers for Disease Control and Prevention.
There have been 19 deaths in the U.S., 18 of which were in Washington state.
Below is a roundup of COVID-19 related news.
Trump considers stimulus
President Trump on Tuesday petitioned Republican leaders to consider a large stimulus for the economy, which has been hard hit by virus related fears and supply disruptions. The plan includes paid sick leave for hourly workers and loans for small businesses affected by the coronavirus, according to Politico, but Trump’s request for a payroll tax was not well received.
“Well, I was just with the Republican senators, and there was — they were just about all there, mostly all there,” the president said in a briefing after the meeting. “And there’s a great feeling about doing a lot of things.”
Last week Congress approved $8.3 billion to cover the cost of responding to the outbreak. A strong response by the government is needed to reassure the traveling public, said Roger Dow, U.S. Travel Association president and CEO, in a statement.
“This measure should go a long way in reassuring the American people that their government is moving proactively to protect their health and safety—and that they can go about their daily lives, including travel, as long as they adhere to the basic health guidance of experts at the CDC,” Dow said. “Health and safety are paramount, but there is also a growing risk to the U.S. economy and jobs because of coronavirus uncertainty, which this measure will hopefully help to alleviate.”
Easing fears to encourage travel
USTA also issued a toolkit for industry members showing what they can do to alleviate travelers’ concerns about the virus. Travel agency AAA also has released guidance for staying safe while in the air or on the road, providing tips for preventing infection and discussing whether travel insurance can cover the cost of care.
“Research is important to any traveler ahead of a trip. It’s no different with the coronavirus,” said Paula Twidale, senior vice president at AAA Travel. “Become familiar with the CDC’s recommendations, consult your healthcare professional, talk to your travel provider about waiver policies and chat with a travel agent about travel insurance possibilities before making any decision.”
Hotel companies also are offering specials to encourage travel at this time. Best Western Hotels & Resorts, for example will allow all Best Western Rewards members to maintain their current status through Jan. 31, 2022, because some may be subject to travel restrictions. Members who may have already dropped a tier will be leveled up to their previous tier until the same date.
“The impact of the coronavirus on the travel industry is far-reaching,” said David Kong, Best Western’s president and CEO. “At Best Western, caring is in our DNA and I am immensely proud that we can demonstrate this spirit of caring by taking steps to protect our valued guests during this time of fear and uncertainty, we very much appreciate their loyalty and business. We are also working diligently to support our hoteliers who have and will continue to experience declines in business as a result of the virus.”
Other companies, such as Hilton, have provided waivers to guests who had to cancel travel plans because of the virus. At Radisson Hotel Group’s 2020 Americas Business Conference in Las Vegas last month, Federico González, chairman of RHG’s global steering committee, said the company was taking prudent steps in response to the outbreak.
Staying calm and carrying on
While some large events and conferences have been cancelled due to the virus, including ITB in Berlin and Austin’s South by Southwest festival, two of the largest hotel industry conferences will continue. The 2020 Hunter Hotel Investment Conference in Atlanta is one of them, as is the 2020 AAHOA Convention & Trade Show in Orlando.
“Based upon feedback I’ve received from the email, attendees are looking forward to the networking opportunity the conference provides and hearing what our extremely knowledgeable speakers have to say from the stage about current market conditions and the challenges ahead that now face our industry,” said Lee Hunter, Hunter Hotel Advisors chief operating officer, in a letter to sponsors of that conference. “Attendance is currently tracking the 2019 conference and we’ve had 31 new registrations in the last 24 hours.”
“We remain in constant contact with our venue partners at the host hotels, the convention center, offsite facilities, and with our partners and government officials in Florida,” the association statement said. “While we are taking this issue very seriously and will take all necessary steps when appropriate, we are also looking forward to hosting another extraordinary AAHOA Convention and are eager to welcome our members and partners in Orlando next month.”
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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