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Thakor and Deva named to lead Maya Hotels

Thakor joined in 2008, while Deva came aboard in 2019

Thakor and Deva named to lead Maya Hotels

BROTHERS-IN-LAW Baldev Thakor and JD Deva, after nearly three decades, are handing control of the company they founded, Charlotte, North Carolina-based Maya Hotels, to their children Parimal Thakor and Krishna Deva. Parimal is the new president, concentrating on development and capital projects and Krishna will assume the role of company CEO, managing operations and financial performance across the organization.

Baldev and JD will retain the title of founders and will continue to play an active strategic advisory role within the company, the statement added. They incorporated Maya Hotels in 1995.


“Parimal and Krishna have been instrumental in the company’s evolution during their time at Maya Hotels,” said Baldev Thakor. “Their dedication to our values and passion for hospitality make them ideal stewards to carry forward our legacy. As they begin this next chapter, we are confident in their ability to uphold our track record of proven results.”

“As founders, Baldev and I are proud to witness the next generation take the reins of Maya Hotels,” JD Deva said. “Parimal and Krishna’s deep-rooted understanding of our business, combined with their forward-thinking spirits, ensure a harmonious transition that honors our past while embracing the future.”

Parimal graduated from the School of Hospitality Business at Michigan State University and joined Maya Hotels in 2008. Krishna, who holds a hotel administration degree from Cornell University and an MBA from the Wharton School at the University of Pennsylvania, came on board in 2019. Throughout their tenures, their joint efforts have molded Maya Hotels’ evolution and fostered its growth, Maya Hotels said.

Maya Hotels’ portfolio includes Hilton, IHG Hotels & Resorts and Marriott International.

“Parimal and I are excited for the work ahead and grateful for the trust placed in us by the entire Maya Hotels family,” Krishna Deva said. “Together with our incredible teams, we are dedicated to building upon the foundation laid by Baldev and JD.”

“Krishna and I are humbled to assume leadership of Maya Hotels,” said Parimal Thakor. “Our shared vision, Baldev and JD’s mentorship and the invaluable experiences we have gained over the years will guide our continued progression.”

In August, Maya Hotels promoted Phillip Butts from director of hotel operations to vice president of operations.

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Report: Holiday travel up, average trips down

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  • Most Americans are planning holiday travel for the first time in five years, Deloitte reported.
  • Gen Z and millennials now account for half of holiday travelers.
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Deloitte’s “2025 Holiday Travel Survey” reported that the average planned holiday travel budget is down 18 percent to $2,334. More travelers plan to stay with friends or family rather than book hotels or rentals.

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