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STR: U.S. hotels set new highs in June, week of July 17

New Orleans sees highest occupancy among top 25 markets during the week in July

STR: U.S. hotels set new highs in June, week of July 17
Ed Brock
By Ed BrockJul 26, 2021
Ed Brock
Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently assistant editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
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THE U.S. HOTEL industry set new highs in June and in the third week of July, according to STR. There was a slight dip in ADR in the most recent week of data.

Occupancy averaged 71 percent for the week ending July 17, up from 67.2 percent the week before and down 8.7 percent from the comparable time period in 2019. ADR was $139.19, down some from $139.84 the week before and up 1.8 percent from 2019. RevPAR reached $98.87, up from $93.99 the previous week and down 7.1 percent from two years before.

“Despite a four-point, week-over-week improvement in occupancy, ADR dipped slightly from the all-time high achieved the previous week,” STR said.

At 59.5 percent, New Orleans saw the highest occupancy increase over 2019 among STR’s top 25 markets, up 5.8 percent. San Francisco/San Mateo experienced the steepest decline in occupancy from 2019 levels, down 36.6 percent to 56.3 percent.

Miami reported the largest ADR increase over 2019, up 32.4 percent to $208.13, while Tampa, Florida’s $119.54 RevPAR saw the highest increase, up 29.2 percent. San Francisco/San Mateo and Boston saw the steepest RevPAR drops, down 55.6 percent to $94.29 and down 47.9 percent to $102.05 respectively.

Occupancy for June was 66.1 percent, up from 59.3 percent in May. ADR was $129, up from $117.69 the month before, and RevPAR reached $85.31, up from $69.81.

“In addition to higher occupancy and RevPAR levels, ADR was the highest for any month since February 2020,” STR said. “While year-over-year percentage changes show significant increases because of comparison with a pandemic-affected period in 2020, the country’s performance levels remained below the pre-pandemic comparable of June 2019: occupancy, down 9.8 percent, ADR, down 4 percent, and RevPAR, down 13.4 percent).”

Among the top 25 markets, Tampa experienced the highest occupancy level at 76.2 percent, a 3.2 percent increase over the market’s 2019 benchmark. San Francisco/San Mateo saw 50 percent occupancy and Washington, D.C., had 50.8 percent, the lowest for the month.

Among the month’s other highs, Oahu Island recorded the highest ADR, $227.22, and RevPAR, $171.40.

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