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STR: U.S. hotels continue to see improving performance in June

Occupancy, ADR and RevPAR reached highest levels of the pandemic

STR: U.S. hotels continue to see improving performance in June

THE RECOVERY CONTINUED for U.S. hotels in the second and third week of June, according to STR. Occupancy hit its highest level in 85 weeks in the third week.

Occupancy reached 68 percent in the week ending June 19, a rise from 66 percent the week before and down only 9.9 percent from the same time in 2019. ADR for the week was $128.90, up from $125.16 and down 4.4 percent from 2019. RevPAR came in at $87.62, up from $82.65 weekly and down 13.8 percent from 2019.


“In addition to occupancy reaching its highest point since the week ending Nov. 9, 2019, ADR and RevPAR were pandemic-era highs,” STR said about the week ending June 19.

“While weekday occupancy was still down double digits from the corresponding days in 2019, weekend occupancy was 0.2 percent on Friday and 3.2 percent on Saturday, higher than the 2019 comparables,” STR said about the previous week. “On a total-room-inventory basis, which includes those hotels temporarily closed due to the pandemic, total week occupancy was higher than 60 percent for the first time since the beginning of the pandemic. ADR and RevPAR were also the highest of the pandemic era on an absolute basis.”

Tampa, Florida, was the only top 25 market to see occupancy increase over 2019, up 1.2 percent to 77.5 percent. San Francisco/San Mateo, California, experienced the steepest decline in occupancy from 2019, dropping 38.7 percent to 53.2 percent.

Miami had the largest increases over 2019 in both ADR, up 44.9 percent to $221.42, and RevPAR, which increased 40.2 percent to $159.29. Boston and San Francisco/San Mateo saw the largest RevPAR drops during the week, down 61.4 percent to $74.55 and 60.9 percent to $82.76 respectively.

May also saw improving performance with occupancy, RevPAR and ADR all reaching new highs in monthly performances since the beginning of the pandemic.

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Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

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