Skip to content

Search

Latest Stories

STR: U.S. hotels continue to see improving performance in June

Occupancy, ADR and RevPAR reached highest levels of the pandemic

STR: U.S. hotels continue to see improving performance in June

THE RECOVERY CONTINUED for U.S. hotels in the second and third week of June, according to STR. Occupancy hit its highest level in 85 weeks in the third week.

Occupancy reached 68 percent in the week ending June 19, a rise from 66 percent the week before and down only 9.9 percent from the same time in 2019. ADR for the week was $128.90, up from $125.16 and down 4.4 percent from 2019. RevPAR came in at $87.62, up from $82.65 weekly and down 13.8 percent from 2019.


“In addition to occupancy reaching its highest point since the week ending Nov. 9, 2019, ADR and RevPAR were pandemic-era highs,” STR said about the week ending June 19.

“While weekday occupancy was still down double digits from the corresponding days in 2019, weekend occupancy was 0.2 percent on Friday and 3.2 percent on Saturday, higher than the 2019 comparables,” STR said about the previous week. “On a total-room-inventory basis, which includes those hotels temporarily closed due to the pandemic, total week occupancy was higher than 60 percent for the first time since the beginning of the pandemic. ADR and RevPAR were also the highest of the pandemic era on an absolute basis.”

Tampa, Florida, was the only top 25 market to see occupancy increase over 2019, up 1.2 percent to 77.5 percent. San Francisco/San Mateo, California, experienced the steepest decline in occupancy from 2019, dropping 38.7 percent to 53.2 percent.

Miami had the largest increases over 2019 in both ADR, up 44.9 percent to $221.42, and RevPAR, which increased 40.2 percent to $159.29. Boston and San Francisco/San Mateo saw the largest RevPAR drops during the week, down 61.4 percent to $74.55 and 60.9 percent to $82.76 respectively.

May also saw improving performance with occupancy, RevPAR and ADR all reaching new highs in monthly performances since the beginning of the pandemic.

More for you

Peachtree Group Inc. 5000 2025

Peachtree receives two recognitions

Summary:

  • Peachtree recognized by Inc. and the Atlanta Business Chronicle.
  • Named to the 2025 Inc. 5000 list for the third year.
  • Chronicle’s Pacesetter Awards recognize metro Atlanta’s fastest-growing companies.

PEACHTREE GROUP ENTERED the 2025 Inc. 5000 list for the third consecutive year. The company also won the Atlanta Business Chronicle Pacesetter Awards as one of the city’s fastest-growing private companies.

Keep ReadingShow less
AHLA Foundation expands hospitality education

AHLA Foundation expands hospitality education

Summary:

  • AHLA Foundation is partnering with ICHRIE and ACPHA to support hospitality education.
  • The collaborations align academic programs with industry workforce needs.
  • It will provide data, faculty development, and student engagement opportunities.

THE AHLA FOUNDATION, International Council on Hotel, Restaurant and Institutional Education and the Accreditation Commission for Programs in Hospitality Administration work to expand education opportunities for students pursuing hospitality careers. The alliances aim to provide data, faculty development and student engagement opportunities.

Keep ReadingShow less
U.S. holiday travel 2025 trends

Report: U.S. consumers’ holiday travel intent dips

Summary:

  • U.S. holiday travel is down to 44 percent, led by Millennials and Gen Z.
  • Younger consumers are cost-conscious while older generations show steadier travel intent.
  • 76 percent of Millennials are likely to use AI for travel recommendations.

NEARLY 44 PERCENT of U.S. consumers plan to travel during the 2025 holiday season, down from 46 percent last year, according to PwC. Millennials and Gen Z lead travel intent at 55 percent each, while Gen X sits at 39 percent and Baby Boomers at 26 percent.

Keep ReadingShow less
Report: Global RevPAR to rise 3–5 percent in 2025

Report: Global RevPAR to rise 3–5 percent in 2025

Summary:

  • Global hotel RevPAR is projected to grow 3 to 5 percent in 2025, JLL reports.
  • Hotel RevPAR rose 4 percent in 2024, with demand at 4.8 billion room nights.
  • London, New York and Tokyo are expected to lead investor interest in 2025.

GLOBAL HOTEL REVPAR is projected to grow 3 to 5 percent in 2025, with investment volume up 15 to 25 percent, driven by loan maturities, deferred capital spending and private equity fund expirations, according to JLL. Leisure travel is expected to decline as consumer savings tighten, while group, corporate and international travel increase, supporting RevPAR growth.

Keep ReadingShow less
Hotel data challenges report highlighting AI and automation opportunities in hospitality

Survey: Data gaps hinder hotel growth

Summary:

  • Fragmented systems, poor integration limit hotels’ data access, according to a survey.
  • Most hotel professionals use data daily but struggle to access it for revenue and operations.
  • AI and automation could provide dynamic pricing, personalization and efficiency.

FRAGMENTED SYSTEMS, INACCURATE information and limited integration remain barriers to hotels seeking better data access to improve guest experiences and revenue, according to a newly released survey. Although most hotel professionals use data daily, the survey found 49 percent struggle to access what they need for revenue and operational decisions.

Keep ReadingShow less