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STR: U.S. hotel occupancy reached new high in last week of June

ADR and RevPAR also approached 2019 levels

STR: U.S. hotel occupancy reached new high in last week of June

THE RECOVERY CONTINUED in the final full week of June for U.S. hotels, according to STR. Occupancy reached its highest level since late October 2019.

For the week ending June 26, occupancy averaged 69.9 percent up from 68 percent the week before and down just 7.3 percent from the same time period in 2019. ADR reached $133.36, up from $128.90 the week before and down 0.5 percent from 2019, and RevPAR was $93.19 compared to $87.62 the previous week and down 7.8 percent from two years ago.


“In addition to occupancy reaching its highest point since the week ending Oct. 26, 2019, ADR and RevPAR were the highest of the pandemic-era,” STR said. “Weekend occupancy surpassed the 2019 comparable for the second time in three weeks, while ADR was 13 percent higher than the corresponding weekend from June 2019.”

At 78.5 percent, Tampa’s occupancy rate was the only one among STR’s top 25 markets to exceed 2019 levels, up by 3.5 percent. San Francisco/San Mateo, California, saw the steepest decline in occupancy compared with 2019, down 39.3 percent to 53.4 percent. That market also saw the largest drop in RevPAR, down 59.3 percent to $84.14, followed by Boston, down 53.9 percent to $90.07.

Miami reported the largest increases over 2019 in both ADR, up 48.5 percent to $222.95, and RevPAR, up 44.7 percent to $163.37.

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Hunter Hotel Advisors Rebrands With Simpler Identity, Logo

Hunter rebrands toward simplicity

Summary:

  • Hunter is rebranding with a simplified name and updated visual identity.
  • The Atlanta-based firm was founded in 1978 by Bob Hunter.
  • The company surpassed $1 billion in hotel sales with 76 transactions as of mid-November.

HUNTER ADVISORS UNVEILED a rebrand to reflect its growth and long-term plans in hotel-investment advisory. The update shortens the name, revises the visual identity and unifies the brand across the firm and the annual Hunter Hotel Investment Conference.

The evolution, in development since 2024, includes the launch of hunteradvisors.co and hunterconference.co, unifying the firm’s advisory and conference platforms. Founded in 1978, the company has advised hotel owners and investors for nearly five decades.

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