Skip to content

Search

Latest Stories

STR: Occupancy flat for third week of January

D.C. sees slight boost from Jan. 20 presidential inauguration

STR: Occupancy flat for third week of January

THE WEEK ENDING Jan. 23 saw flat performance for U.S. hotels, according to STR. Some hotels did receive a boost from the presidential inauguration on Jan. 20.

Occupancy for the week was 40 percent, down very little from 40.1 percent the week before and down 30.6 percent from the previous year. ADR was $90.13, up from $89.39 on a weekly basis but down 28.1 percent year over year. RevPAR rose to $36.07 from $35.85 the week before, a 50.1 percent from the same time last year.


“Aggregate data for the top 25 markets showed lower occupancy, 38.8 percent, but higher ADR, $97.60, than all other markets,” STR said. “Thanks to a small lift from the presidential inauguration, Washington, D.C.-Maryland-Virginia, with 57.6 percent, reported the highest occupancy level among the top 25.”

Oahu Island, Hawaii’s 21.7 percent occupancy and San Francisco/San Mateo, California’s 27.8 percent were the lowest among the top 25.

More for you

Small Hotels Struggle With Guest Acquisition

Study: Guest acquisition lags at small hotels

Summary:

  • 16 percent of small accommodation businesses focus on attracting guests, SiteMinder finds.
  • 40 percent cite knowledge gaps as a barrier to adopting booking technology.
  • Next-gen Little Hotelier adds tools once limited to larger properties.

ONLY 16 PERCENT of small accommodations worldwide spend more time attracting guests, while 49 percent focus on daily operations, according to a SiteMinder study. Although 53 percent would prefer to focus on guest acquisition, they remain occupied with property management tasks.

Keep ReadingShow less