STR: Occupancy dips, ADR rises as July ends

Virginia Beach, Virginia, area saw highest occupancy increase

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For the week ending July 31, occupancy for U.S. hotels was 70.1 percent after reaching 71.4 percent the week before, down 6.2 percent from 2019 levels, according to STR. ADR was $142.76 and RevPAR was $100.07.

OCCUPANCY DIPPED SOME for U.S. hotels in the last week of July, according to STR. ADR, however, rose to a new high.

For the week ending July 31, occupancy was 70.1 percent after reaching 71.4 percent the week before, down 6.2 percent from 2019 levels. ADR was $142.76,  up from $141.75 the previous week and up 6.8 percent over the comparable time period from 2019. RevPAR was $100.07, down from $101.24 the week before and up 0.1 percent from 2019 levels.

“ADR remained at an all-time high on a nominal basis but not when adjusted for inflation at $135,” STR said.

Norfolk/Virginia Beach, Virginia, saw the highest occupancy increase over 2019 among the top 25 markets, up 2.2 percent to 82.5 percent. San Francisco/San Mateo, California, experienced the steepest decline in occupancy when compared with 2019, dropping 30.5 percent to 60 percent .

Miami reported the largest increases over 2019 in ADR, rising 43.3 percent to $215.34, and RevPAR, up 38.3 percent to $156.01. The largest RevPAR drops were in San Francisco/San Mateo, down 47.8 percent to $101.44, and Minneapolis, dipping 39.2 percent to $66.71.