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STR: Occupancy dips, ADR rises as July ends

Virginia Beach, Virginia, area saw highest occupancy increase

STR: Occupancy dips, ADR rises as July ends

OCCUPANCY DIPPED SOME for U.S. hotels in the last week of July, according to STR. ADR, however, rose to a new high.

For the week ending July 31, occupancy was 70.1 percent after reaching 71.4 percent the week before, down 6.2 percent from 2019 levels. ADR was $142.76,  up from $141.75 the previous week and up 6.8 percent over the comparable time period from 2019. RevPAR was $100.07, down from $101.24 the week before and up 0.1 percent from 2019 levels.


“ADR remained at an all-time high on a nominal basis but not when adjusted for inflation at $135,” STR said.

Norfolk/Virginia Beach, Virginia, saw the highest occupancy increase over 2019 among the top 25 markets, up 2.2 percent to 82.5 percent. San Francisco/San Mateo, California, experienced the steepest decline in occupancy when compared with 2019, dropping 30.5 percent to 60 percent .

Miami reported the largest increases over 2019 in ADR, rising 43.3 percent to $215.34, and RevPAR, up 38.3 percent to $156.01. The largest RevPAR drops were in San Francisco/San Mateo, down 47.8 percent to $101.44, and Minneapolis, dipping 39.2 percent to $66.71.

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US Extended-Stay Hotels Outperforms in Q3

Report: Extended-stay hotels outpace industry in Q3

Summary:

  • U.S. extended-stay hotels outperformed peers in Q3, The Highland Group reported.
  • Demand for extended-stay hotels rose 2.8 percent in the third quarter.
  • Economy extended-stay hotels outperformed in RevPar despite three years of declines.

U.S. EXTENDED-STAY HOTELS outperformed comparable hotel classes in the third quarter versus the same period in 2024, according to The Highland Group. Occupancy remained 11.4 points above comparable hotels and ADR declines were smaller.

The report, “US Extended-Stay Hotels: Third Quarter 2025”, found the largest gap in the economy segment, where RevPAR fell about one fifth as much as for all economy hotels. Extended-stay ADR declined 1.4 percent, marking the second consecutive quarterly decline not seen in 15 years outside the pandemic. RevPAR fell 3.1 percent, reflecting the higher share of economy rooms. Excluding luxury and upper-upscale segments, all-hotel RevPAR dropped 3.2 percent in the third quarter.

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