STR: Occupancy, ADR rise some in week of July 25

U.S. HOTELS CONTINUED their gradual, week-by-week climb out of the COVID-19 slump during the week ending July 25. Occupancy and ADR rose again for 14 out of the last 15 weeks.

By the end of the week, occupancy reached 48.1 percent, down 37.9 percent from the previous year but up from 47.5 percent the previous week. ADR ended at $99.24, down 27.3 percent from the previous year and RevPAR ended at $47.75, down 54.8 percent year over year.

Despite the rise in occupancy, demand, or room nights sold, has slowed. Also, STR’s top 25 markets saw lower results than the national averages, with occupancy coming in at 40.8 percent and ADR finished at $97.32.

The only market to exceed 60 percent occupancy was once again Norfolk/Virginia Beach, Virginia, with 66.1 percent. Four additional markets reached or surpassed 50 percent occupancy: Detroit with 55.2 percent; Atlanta with 50.5 percent; Philadelphia with 50.4 percent; and San Diego with 50 percent.

At the lower end of the performance spectrum, Oahu Island, Hawaii, saw the lowest occupancy, 22.7 percent, followed by New Orleans at 28.3 percent and Miami at 30.7 percent.

New York’s occupancy was 36.3 percent, up slightly from 35.9 percent the week prior. In Seattle occupancy was 35.1 percent, an increase from 34.2 percent the previous week.