Skip to content
Search

Latest Stories

STR: March ends with severe drops in occupancy, ADR and RevPAR

Such declines part of the ‘new normal’ until the COVID-19 pandemic passes

THE FINAL FULL week of March ushered in severe declines in occupancy, ADR and RevPAR for U.S. hotels, according to STR. Such steep drops may be part of the “new normal” created by the COVID-19 pandemic.

During the week of March 22 to 28, occupancy dropped 67.5 percent to 22.6 percent, ADR went down 39.4 percent to $79.92 and RevPAR declined 80.3 percent to $18.05.


“Year-over-year declines of this magnitude will unfortunately be the ‘new normal’ until the number of new COVID-19 cases slows significantly,” said Jan Freitag, STR’s senior vice president of lodging insights. “Occupancy continues to fall to unprecedented lows, with more than 75 percent of rooms empty around the nation last week. As projected in our U.S. forecast revision, 2020 will be the worst year on record for occupancy. We do, however, expect the industry to begin to recover once the economy reignites and travel resumes.”

The declines were steeper when focused on just the total amounts for the nation’s top 25 markets, where occupancy dropped 74.5 percent to 19.6 percent, ADR declined 43.9 percent to $89.71 and RevPAR was down 85.7 percent to $17.60

New Orleans saw the steepest decline in RevPAR, falling 92.8 percent to $10.27, due primarily to the second-largest decreases in occupancy, down 84.9 percent to 12.7 percent, and ADR, down 52.3 percent to $80.74.

Occupancy fell furthest in Oahu Island, Hawaii, plummeting 86.4 percent to 10.5 percent, while Miami/Hialeah, Florida, posted the largest decline in ADR, falling 57.9 percent to $116.64.

Occupancy in New York was down 81.8 percent to 15.2 percent and down 76.6 percent to 18.5 percent in Seattle.

For the week ending March 21, 11 million room nights were sold in the U.S., less than half the 23 million sold during the prior week, according to STR’s “COVID-19 webinar summary: 5 key points on U.S. & Canada (26 March).” Luxury and upper upscale hotels were most effected by cancellations of meeting and group business, while the economy segment saw the lowest RevPAR decline, 47.7 percent for the same week.

“As per location, it hasn’t been a surprise that urban and resort hotels have posted the steepest RevPAR declines,” the webinar summary said. “However, interstate properties have seen less RevPAR impact due to transportation companies still working. The same happened to the hotels located in small towns, which are isolated from severe demand declines. However, the absolute RevPAR level in those areas is already fairly small.”

More for you

Asian Hospitality unveils inaugural ‘Women of Color Power List’

Asian Hospitality unveils inaugural ‘Women of Color Power List’

Women of Color Power List 2025 Debuts at AAHOACON 2025

ASIAN MEDIA GROUP USA, publisher of Asian Hospitality magazine, launched the first-ever “Women of Color Power List 2025” at the 2025 AAHOA Convention & Trade Show in New Orleans, honoring 51 women reshaping the U.S. hospitality industry. The publication is the first to spotlight the achievements of women of color, recognizing their resilience, innovation, and leadership.

Asian Media Group Managing Editor Kalpesh Solanki, Executive Editor Shailesh Solanki, and Chief Operating Officer Aditya Solanki announced the list during the conference.

Keep ReadingShow less
AAHOALending.com લોન્ચ 2025

AAHOA, બ્રિજ AAHOALending.com લોન્ચ કરે છે

AAHOA અને બ્રિજે AAHOALending.com ને AAHOACON 2025 માં રજૂ કર્યું

AAHOA અને બ્રિજે AAHOALending.com લોન્ચ કર્યું, જે હોસ્પિટાલિટી પર કેન્દ્રિત ડિજિટલ ધિરાણ પ્લેટફોર્મ છે. તે AAHOA સભ્યોને 150 થી વધુ ધિરાણકર્તાઓની ઍક્સેસ પ્રદાન કરે છે, જેમાં વધુને વધુ લોકોને નિયમિતપણે ઉમેરવાની યોજના છે, આ પ્લેટફોર્મ વપરાશકર્તાઓને ધિરાણ વિકલ્પોની તુલના કરવાની, શ્રેષ્ઠ દરો અને સુરક્ષિત ભંડોળ શોધવાની મંજૂરી આપે છે.

કોફાઉન્ડર અને CEO રોહિત માથુરની આગેવાની હેઠળના બ્રિજને ક્લબ બ્લુ ઇન્ડસ્ટ્રી પાર્ટનર તરીકે નિયુક્ત કરવામાં આવ્યા છે, જે AAHOAના પ્રોગ્રામમાં સર્વોચ્ચ સ્તર છે, તેના 300 ભાગીદારોમાંથી માત્ર 12 જ લાયકાત ધરાવે છે, એમ બંનેએ સંયુક્ત નિવેદનમાં જણાવ્યું હતું.

Keep ReadingShow less
2025માં મંદીની સંભાવના 50 ટકા : HAMA સર્વે

2025માં મંદીની સંભાવના 50 ટકા : HAMA સર્વે

HAMA 2025 સર્વે: 49% મેનેજર્સ મંદીની આશંકા ધરાવે છે

હોસ્પિટાલિટી એસેટ મેનેજર્સ એસોસિએશનના સ્પ્રિંગ 2025 ઇન્ડસ્ટ્રી આઉટલુક સર્વેક્ષણમાં અંદાજે 49 ટકા ઉત્તરદાતાઓ 2025 માં અમેરિકામાં મંદીની અપેક્ષા રાખે છે, જે 2024ના પાનખર સર્વેક્ષણમાં 19 ટકાથી વધુ છે. ટોચની ત્રણ ચિંતાઓ માંગ, ટેરિફ અને DOGE કટ અને વેતનમાં વધારો વચ્ચેનો જોડાણ છે.

HAMA સર્વેક્ષણમાં જાણવા મળ્યું છે કે લગભગ 55 ટકા ઉત્તરદાતાઓએ તેમની વર્તમાન વ્યૂહરચનાના ભાગ રૂપે બ્રાન્ડ અથવા મેનેજમેન્ટ ફેરફારો કર્યા છે અથવા કરવાની યોજના બનાવી છે.

Keep ReadingShow less
AAHOA Bridge AAHOALending 2025

AAHOA, Bridge launch AAHOALending.com

AAHOA and Bridge Unveil AAHOALending.com at AAHOACON 2025

AAHOA AND BRIDGE launched AAHOALending.com, a digital lending platform focused on hospitality. It offers AAHOA members access to more than 150 lenders, with plans to add more regularly, while allowing users to compare financing options, find the best rates and secure funding.

Bridge, led by Cofounder and CEO Rohit Mathur, has been named a Club Blue Industry Partner, the highest level in AAHOA’s program, with only 12 of its 300 partners qualifying, the duo said in a joint statement.

Keep ReadingShow less