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STR: ADR for U.S. hotels highest in February since August 2021

Miami experienced the highest occupancy level among top 25 markets

STR:  ADR for U.S. hotels highest in February since August 2021

ADR FOR U.S. hotels was the highest in February for any month since August 2021, according to STR. The U.S. hotel industry reported higher performance during the month from the month before.

Occupancy was 56.9 percent for February, up from 47.8 percent in January and down 8.2 percent compared to same period in 2019. ADR was $137.39 for the month, increased from $123.51 the prior month and up 6.8 percent from the same month two years ago. RevPAR was $78.24, up from $58.98 in January and down 1.9 percent from two years ago.


The February ADR level was roughly 5 percent below the 2019 level when adjusted for inflation, the report said.

According to the report, STR's top 25 markets showed higher occupancy and ADR in February than all other markets. Miami experienced the highest occupancy level at 81.6 percent, down 3 percent from 2019.

Norfolk/Virginia Beach posted the only occupancy increase, up 3 percent to 52.1 percent, over 2019. Lowest occupancy was reported in Minneapolis at 41.7 percent and Chicago at 43.8 percent.

San Francisco/San Mateo reported the steepest decline in occupancy at 40.5 percent when compared to 2019.

Recently, STR reported that U.S. hotel performance was up in the second week of March from the week before.

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Deloitte Survey: Holiday Travel Soars but Average Trips Fall
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Report: Holiday travel up, average trips down

Summary:

  • Most Americans are planning holiday travel for the first time in five years, Deloitte reported.
  • Gen Z and millennials now account for half of holiday travelers.
  • About 57 percent of travelers choose driving over flying to cut costs.

MORE THAN HALF of Americans plan to travel between Thanksgiving and early January for the first time in at least five years, according to a Deloitte survey. However, the average number of trips dropped to 1.83 from 2.14 last year.

Deloitte’s “2025 Holiday Travel Survey” reported that the average planned holiday travel budget is down 18 percent to $2,334. More travelers plan to stay with friends or family rather than book hotels or rentals.

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