SLH partners with MRS Group of Hotels for India debut
The collaboration integrates MRS Group’s three brands into SLH’s collection
By Vishnu Rageev RJul 20, 2024
Luxury Hotels in India
SMALL LUXURY HOTELS of the World, the London-based independent hotels chain, recently entered the Indian market through a partnership with The MRS Group of Hotels, which owns and operates luxury boutique hotels in the country. SLH will include MRS’s hospitality offerings in its global distribution and marketing network.
The collaboration integrates MRS Group’s brands—Suryagarh Jaisalmer, Narendra Bhawan Bikaner, and Mary Budden Estate Binsar—into SLH’s collection, soon to be available on SLH channels, the companies said in a joint statement.
“We are incredibly proud to be the first independent hotel chain in India to partner with SLH, a brand synonymous with luxury and exceptional hospitality,” said Karan Singh Vaid, The MRS Group of Hotels’ president. “This alliance not only highlights our dedication to reimagining hospitality in India but also amplifies our mission to offer travellers thoughtfully designed experiences that are rooted in our rich heritage and distinctive service. We are excited to embark on this journey with SLH, aiming to enhance our global presence and enrich the travel adventures of our guests.”
The SLH currently operates more than 560 boutique hotels in 90 countries, including in the Americas.
“We are thrilled to re-establish the SLH brand in India with a distinguished brand partner like The MRS Group of Hotels,” said Mark Wong, SLH’s senior vice president Asia Pacific. “Their brand philosophy aligns perfectly with our conscious travel journey towards sustainability and conservation. We are looking forward to share their bespoke experiences through our story-telling channels and global distribution networks.”
The MRS Group of Hotels also benefits from SLH’s partnership with Hilton Worldwide Holdings, the statement said. Hilton Honors members can earn and redeem points for SLH stays and enjoy exclusive benefits.
Hilton India was recently named “India’s No. 1 Company to Work For” by Great Place to Work for the second consecutive year, following a survey of more than 5 million employees from 1,750 organizations in India.
IHCL and Cemtac are developing a 64-key Gateway hotel in Pahalgam.
An April terror attack in Pahalgam killed 26 people, mostly tourists.
This will be IHCL’s seventh hotel in the state, including the one under development.
TATA’S INDIAN HOTELS Co. Ltd. and Cemtac Cements are developing a 64-key Gateway hotel in Pahalgam, Jammu and Kashmir. This is IHCL’s seventh hotel in statement, including the one under development.
The hotel will include a heated pool, health club and 2,000 square feet of banqueting facilities, the companies said in a statement.
“Pahalgam’s landscapes and cultural heritage make it a compelling destination across leisure, spiritual, adventure and eco-tourism segments,” said Suma Venkatesh, IHCL’s executive vice president for real estate and development. “This signing aligns with our strategy to invest in destinations with scenic appeal and a strong tourism ecosystem.”
A major terror attack in Pahalgam on April 22 killed 26 people, mostly tourists.
“We are thrilled to collaborate with IHCL to bring the Gateway brand to Pahalgam,” said Riaz Ahmad Panjra, Cemtac Cements’ managing director. “This partnership reflects our shared vision to enhance hospitality in the region while showcasing its natural and cultural richness.”
Cemtac Cements, founded in 2008, is a brand in Jammu and Kashmir. Beyond cement, Panjra owns multiple hotels in Srinagar and Pahalgam and has investments in agriculture, diversifying his business portfolio.
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