Skip to content

Search

Latest Stories

Report: March marks first monthly decline in extended-stay revenues in three years

The segment’s room supply rose 2.7 percent in March, slightly above the two-year average

Report: March marks first monthly decline in extended-stay revenues in three years

TOTAL REVENUES FROM extended-stay hotel rooms fell by 0.2 percent in March, marking the first monthly decline in over three years, according to The Highland Group. However, the revenue decline was smaller than the 1.6 percent contraction estimated by STR/CoStar for the overall hotel industry.

Meanwhile, extended-stay room supply increased by 2.7 percent in March, a slight uptick compared to the average monthly growth over the past two years, the report said. This marks the 30th consecutive month of supply growth at 4 percent or less, with the annual change remaining below 2 percent for two years. However, both these figures lag behind the long-term average.


The 14.2 percent rise in economy extended-stay supply, coupled with a small increase in mid-price segment rooms, primarily stems from conversions, The Highland Group said. New construction in the economy segment is estimated to account for approximately 3 percent of open rooms compared to one year ago.

Supply change comparisons have been influenced by re-branding, room reclassification between segments in our database, de-flagging of hotels not meeting brand standards and sales to multi-family apartment companies and municipalities, The Highland Group said. This trend is expected to persist at least through the first half of 2024, particularly as several older extended-stay hotels remain on the market.

However, the total year-over-year increase in extended-stay supply compared to 2023 will continue to fall significantly below the long-term average.

Decline in revenue and key metrics

March marked the initial monthly decrease in extended-stay room revenues in over three years, The Highland Group said. However, it was relatively smaller than the 1.6 percent contraction reported by STR/CoStar for the overall hotel industry.

Total extended-stay demand increased by 0.8 percent in March, marking positive demand shifts in 15 out of the last 16 months. While modest, March's uptick contrasts favorably with the 1.4 percent decline in demand reported by STR/CoStar for the overall hotel industry.

The decrease in extended-stay hotel occupancy in March marked the second highest contraction since occupancy began declining over the past year, the report said. However, it was smaller than the occupancy decline reported for the overall hotel industry by STR/CoStar, leading to a slight increase in extended-stay's relative occupancy premium. In March, extended-stay hotel occupancy was 11.1 percentage points higher than that of the total hotel industry, consistent with the historical long-term average occupancy premium.

In March, total extended-stay hotel ADR declined monthly for the second time in three years, the report added. Only the economy extended-stay segment reported an ADR decrease. Upscale segment ADR remained unchanged, while the mid-price segment saw gains that were insufficient to raise total extended-stay ADR. However, compared to corresponding classes of all hotels, as estimated by STR/CoStar, the change in extended-stay hotel ADR was equal to or better over the same period.

Since February 2021, all extended-stay segments experienced a monthly decline in RevPAR for the first time, it said. The economy segment saw the most significant decrease, although it remained well below the 8.8 percent contraction reported by STR/CoStar for all economy hotels.

The Highland Group recently reported a 1.8 percent increase in extended-stay room supply in February, consistent with the past two years. This marks the 29th consecutive month of growth below 4 percent, remaining under 2 percent for over two years, significantly below the long-term average.

More for you

U.S. travelers using mobile devices to book independent boutique hotel stays with personalized offers and smart tech in 2025

Study: Personalization boosts independent hotel bookings

Summary:

  • Around 95 percent of U.S. travelers are more likely to book independent hotels with personalized offers, according to TakeUp.
  • 59 percent plan more travel in 2025, with 78 percent favoring weekend getaways and 65 percent domestic trips.
  • Top booking deterrents are few reviews at 39 percent, unclear cleanliness or quality at 38 percent and inflexible cancellations at 29 percent.

PERSONALIZED OFFERS BASED on interests would make 95 percent of U.S. travelers more likely to book at an independent hotel, according to TakeUp, a revenue management platform for independent hotels. About 85 percent are open to technologies such as smart check-in, recommendations and AI-based pricing.

Keep ReadingShow less
Auro Hotels Showcases India Culture at TCMU Exhibit

Auro unveils 'India Cultural Corner' for children

Summary:

  • Auro Hotels opened the India Cultural Corner, where children can check in and explore Indian culture at The Children's Museum of the Upstate.
  • Families can engage with community art, activities and storytelling about daily life in India.
  • The exhibit runs through May 2026, offering interactive learning on Indian culture.

AURO HOTELS RECENTLY opened the India Cultural Corner at The Children's Museum of the Upstate in Greenville, South Carolina, offering a look into Indian stories for American families. The exhibition, held at The Grand Geo Hotel and running through May 2026, includes a hotel desk where children can check in and explore Indian culture through interactive activities.

Keep ReadingShow less
U.S. Firms Lose $2.4 Trillion by Skimping on Business Travel

Report: Business travel gaps cost U.S. firms $2.4T

Summary:

  • U.S. companies risk losing more than $2.4 trillion in sales due to underinvestment in business travel, says GBTA.
  • An 8.3 percent T&E increase could drive a 6 percent sales gain, despite post-COVID virtual meeting tools.
  • Current T&E spending is $294 billion—$24 billion short of the $319.1 billion needed for peak profitability.

U.S. COMPANIES ARE missing more than $2.4 trillion in potential sales due to underinvestment in business travel, according to a Global Business Travel Association report. Despite a post-pandemic rebound, travel and entertainment spending remains $66 billion below 2019 levels.

Keep ReadingShow less
AI threats in hospitality

Study: Cyberattacks on hotels to surge

Summary:

  • Around 66 percent of hotel IT and security executives expect more cyberattacks this summer, and 50 percent anticipate greater severity, according to VikingCloud.
  • Guest-facing systems most at risk include POS and payment technology at 72 percent, guest WiFi at 56 percent and front desk systems at 34 percent.
  • About 48 percent of executives lack confidence in their staff’s ability to detect and respond to AI-driven attacks and deepfakes.

APPROXIMATELY 66 PERCENT of hotel IT and security executives expect an increase in cyberattack frequency and 50 percent anticipate greater severity during the summer travel season, according to cybersecurity firm VikingCloud. In summer 2024, 82 percent of North American hotels experienced a cyberattack and 58 percent were targeted five or more times.

Keep ReadingShow less
Newly renovated Marriott Saddle Brook hotel in New Jersey, now managed by Stonebridge Cos.

Stonebridge to manage Marriott in Saddle Brook, NJ

Summary:

  • Stonebridge Cos. has added the Marriott Saddle Brook in Saddle Brook, New Jersey, to its full-service portfolio.
  • The renovated property is owned by Victory Worldwide LLC, led by CEO Anil Monga.
  • Located 20 miles from New York City, it is near the Meadowlands Sports Complex, Garden State Plaza and Hackensack University Medical Center.

STONEBRIDGE COS. RECENTLY added the 244-room Marriott Saddle Brook in Saddle Brook, New Jersey, to its full-service managed portfolio. The property is owned by Victory Worldwide LLC, led by CEO Anil Monga.

Keep ReadingShow less