CLIC 2025 Hotel Development Award: Red Roof & Fairmont Recognized for Excellence
The 73-room Red Roof Inn—Hometown Studios by Red Roof Ridgecrest and the 50-room Fairmont Breakers Long Beach in California won the Lodging Econometrics/California Lodging Investment Conference 2025 Hotel Developments of the Year Award. The hotels were recognized in the select-service/extended-stay and luxury hotel categories, respectively.
Craig Sullivan, CLIC’s founder and president, and Bruce Ford, LE’s senior vice president and director of global business development, will present the awards during the opening session of the conference on March 5 to 6 at the Westin Long Beach, CLIC and LE said in a joint statement.
For Red Roof properties, the brand collaborated with an established franchisee to repurpose an aging asset, bringing two new hotel products to a growing market.
“The Red Roof and HomeTowne Studios represent a welcomed reimagination of the property,” Ford said. “We often see these succeed and become a win-win for both the brand and ownership.”
The nearly 100-year-old Fairmont Breakers Long Beach was completely renovated and updated, the statement said. The building began as a hotel before converting to assisted living. New owners saw unrealized value in the asset and location and reconverted it into a hotel.
“The Fairmont Breakers Hotel has been restored to its former glory after exiting the industry about 40 years ago,” Ford said. “This is a one-of-a-kind development!”
Meanwhile, CLIC is offering a final discounted registration of $650 through March 4, while on-site registration is $750.
