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RAM Hotels breaks ground on AC Hotel Auburn, Alabama

It runs 27 hotels in Georgia and Alabama with 13 brands including Marriott, Hilton, and IHG

RAM Hotels breaks ground on AC Hotel Auburn, Alabama

RAM HOTELS, LED by CEO Rinkesh Patel and COO Mitesh Patel, recently broke ground on the 129-key luxury AC Hotel by Marriott in Auburn, Alabama. The property is scheduled to open in the fourth quarter of 2025, RAM Hotels said in a statement.

"This groundbreaking ceremony is a momentous occasion for us," said Rinkesh Patel. "We have planned and kept our eyes on having an AC here in Auburn for a long time, and we did just that. We visited this spot back in February 2020, right before everything shut down. We knew moving forward we couldn't let this project pass us, and here we are."


ENEWS 05 01 24 AC Hotel Ground breaking scaled

The hotel includes a ground-floor bar and lounge, along with a rooftop bar, according to the statement. It is near North Gay Street, next to the new Auburn Bank Center.

Columbus-based RAM Hotels, founded in 2002, has built 19 hotels from the ground up, investing over $450 million. The company currently owns and operates 27 hotels in Georgia and Alabama, featuring 13 brands including Marriott International, Hilton and IHG Hotels & Resorts. Additionally, it has 14 hotels in active development, with a total project cost exceeding $220 million.

Marriott operates more than 225 AC Hotels across 33 countries worldwide.

Liam Brown, Marriott International’s group president for the U.S. and Canada, attended AAHOACON24, a year after Marriott withdrew its support for AAHOA due to differences over the association’s 12 Points of Fair Franchising and franchise reform legislation in New Jersey.

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Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

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